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"Diddy recently recorded a video blog in which he premiered his new short film for his fragrance “I am King.” The mogul dedicated the perfume to hard working men and groundbreaking African American leaders. He name dropped Martin Luther King, Barack Obama, and Mohammad Ali, as if there was some tie between their world-changing efforts and Diddy’s constant need to promote his products, amass wealth and stroke his ego. Diddy added that the video he made to promote “I am King” was also his audition tape for the James Bond franchise. He said that we have a black president now and we may as well have a black Bond. Diddy will make an appearance on “CSI: Miami” and apparently he think that qualifies to carry an entire action series:

This blog is about my new fragrance, “I am King” available exclusively at Macy’s. I am debuting the movie for “I am King.” I would like to dedicate this fragrance to all the men out that take care of their children, families, and respect and treat yourself like the kings that we all are.

I would also like to say that this is my audition tape. I’ve been out there getting my hustle on in Hollywood. I just landed a role on CSI Miami, about to announce this movie. I feel like I am best suited to be the next James Bond. We’ve got a black President, it’s time for a black Bond. This is also my audition tape and it’s also the movie for the fragrance “I am King.”

I would like to dedicate the fragrance to Martin Luther King, Mohammad Ali, Barack Obama, this fragrance is dedicated to you, strong powerful intelligent black men.
[Transcribed from Diddy's video blog]

Diddy then premiered the film, which opened with a laughable shot of him trying to look serious and deep. It was filmed in the South of France where Casino Royal was set and included scenes featuring gambling, a jet ski, helicopter and scantily dressed supermodels liks Bar Rafeali hanging on Diddy without much motivation. There wasn’t any kind of loose plot and the promotional film meandered around in its attempt to make Diddy look like a jet-setting guy who gets the ladies.

Diddy has little chance of being named the next Bond. Daniel Craig is a huge success and is likely to stick around for many more movies. Bond is also British. Years down the road there might be a hot young-ish black British actor who can nail the role, but that’s a while off. Diddy should console himself with the millions he’s wasting on luxury items and just live the hollow lifestyle he’s become accustomed to. He can always continue to fund his own Bond-like movies if he wants. Judging from the comments on YouTube, though, it’s likely to be as ridiculed as this first feeble attempt. At least he got us to pay attention to his perfume." Celebitchy.com


I should have known that his bid to be 'Bond' was an attempt to try and sell us something. Diddy you are shameless sometimes, but we still love ya!

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