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Watch The Throne Hits I-Tunes: First Rap Album in Years to Avoid Leak Before Release Date
XXL reports:
For the first time since the dawn of the Internet age, one of the year’s most anticipated albums has remained leak-free. Jay-Z and Kanye West’s joint album, Watch the Throne, ceremoniously hit iTunes today (August 8), and the duo, collectively known as The Throne, have miraculously managed to keep their LP under tight guard.
How were they able to manage this shocking feat? It’s hard to say exactly, especially when everyone is remaining tight-lipped on what could be a new leak-proof way of releasing albums. (Calls to both teams by XXLMag.com have yielded “no comment”). Yet Jycorri Robinson, director of digital marketing for Def Jam, that is releasing WTT along with Roc-A-Fella Records and Roc Nation, offered some insight.
“Kanye and Jay are just very tight with the music,” he told XXL. “Even so far as to where they’ve been, Kanye and Jay have been at every listening session, every event, that there has been and that’s because they’re holding that music so tight to them. There hasn’t been [any] copies floating around the [Def Jam] office ’cause that s*** is in a vault.”
“They just took it back to the old school, man,” he continued. “They recorded the entire album together; no verses emailed back and forth. It’s just tight eyes on it, only one or two people having access to it.”
As Robinson points out, most rap CDs leak about two weeks before they’re supposed to, around the same time the albums leave the record plants, where they press up the physical copies of the discs.
“When it hits those trucks [from the factory] it’s a wrap,” he said.
In an interview with Angie Martinez on New York radio station Hot 97 last Monday, Jay-Z explained further. As XXL previously reported, four days after WTT comes out digitally-only on iTunes, it will be available exclusively at Best Buy until August 23. The independent record stores were upset about this business strategy—even going so far as to write a letter to the two—but Jigga said, this move was necessary to insure the safety of the music from coming out prematurely.
“We made this album and it took us eight months,” he said. “We should be able to release it the way we like, without everybody being up in arms. The real reason behind it is we didn’t want the music to leak. We wanted to present to the people in its entirety. When you send it out, once it leaves the plant and that’s the end of it.”
Jay-Z’s manager, John Meneilly, was confident that the album would come out according to plan. “It is not going to leak,” he wrote on his Twitter account last Wednesday.
Mike Dean, a producer that played a major role in creating the LP, was so happy with the outcome, he also took to Twitter, but his tone was more celebratory. “[Thanks] to everyone who supported the no leak of #WTT,” he said, “this is a new way to deliver music man (sic)!!!”
Comment
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Comment by Twist on August 9, 2011 at 2:34am -
Watch The Throne CD
http://www.mediafire...h2ku4w98w0xuh5s
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Comment by Rigo on August 8, 2011 at 9:53pm -
THE ONLY REASON IT DIDNT LEAK IS CUZ NOBODY WUZ LOOKIN FOR OLD HOMO SATANIC CAMEL RAPS....IM NOT HATIN I SLAPPED HOV IN THE HIGH SCHOOL DAYZ. THE ROCS BEEN DEAD HE AINT BUILT FOR WUT HE RAPS. WOW HE SHOWED NAS HIS FIRST GYUN BUT NOWDAYZ LIL KIDS GOTZ GUZ NUTHIN SPEACIAL JUST LIKE THE WATCH UR BUTTCHEEKS ALBUM
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Comment by Cashflow on August 8, 2011 at 8:19pm -
That's smart as hell, watch a lot of major artists try this too
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Comment by BuckDat on August 8, 2011 at 7:48pm -
Do people realize how many great Hip-Hop releases there have been this year? C'mon, people. You gotta DIG deeper to be a Hip-Hop head nowadays. It's all there if you look hard enough. All I had to see was that lame video they put out. They try WAY too hard to look artsy and important. It just comes off cheesy as hell when the music doesn't really match up to the Elitist Hip-Hop imagery.
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Comment by Bylaw22 on August 8, 2011 at 5:29pm -
And if one more n**** say this the best album this year they need to be slapped across the mouth with a bat wit nails sticking out of it. Lasers, HFM2, even Officer Rickys Teflon Don was musically better than this s***. Drizzy and Wayne ya'll can wipe your forehead now nothing to see over here.
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Comment by Bylaw22 on August 8, 2011 at 5:27pm
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Can somebody tell me why this album sound like it shoulda been a Kanye West Mixtape. Dont get me wrong its not horrible but for what these n***** have done in the past this is the same s*** with extended music, each song is either back and forth verses or 1 verse each. Not Classic by Blueprint and College Dropout standards.
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Comment by Richard on August 8, 2011 at 5:24pm -
it was leaked before the album got released
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Comment by Slimturk on August 8, 2011 at 5:08pm -
THIS IS THE BEST PURCHASE I MADE THIS YEAR AND LAST YEAR!!! MAKES SO MANY OTHER ALBUMS LOOK SAD AND A WASTE OF MONEY!!!
FOLLOW ME ON TWITTER @SLIMTURK (OVER 34,300+ FOLLOWERS #FACT)
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Comment by X-pert Pupil on August 8, 2011 at 5:04pm -
This is what a CLASSIC HIPHOP ALBUM SHOULD SOUND LIKE IN 2011
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Comment by Jay C. on August 8, 2011 at 4:57pm -
I'm currently listening to WTT on iTunes (each sample song is like a minute and a half).. I might be buying like 5-7 joints off the album..
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