Music video "I LIKE IT" was filmed in one take in a London club by talented and respected British video director Dan Ruttley, who has accomplished projects for Paul McCartney, Led Zeppelin, James Brown, Take That, as well as for stars of UK hip hop scene such as Sway and Chipmunk. "The video came out very catchy, unusual, it includes many details that lead to the complete delight and makes people smile. Everything in this video emphasizes Dzham`s image."- said Dan Ruttley.
"@Born 2 Reign It's all about dollars mane. Dre's tryna find another Eminem, and we all know that ain't gonna happen. I'd have to agree he let a lot of talented black artists sit on the shelf...but again it's all about…"