Music video "I LIKE IT" was filmed in one take in a London club by talented and respected British video director Dan Ruttley, who has accomplished projects for Paul McCartney, Led Zeppelin, James Brown, Take That, as well as for stars of UK hip hop scene such as Sway and Chipmunk. "The video came out very catchy, unusual, it includes many details that lead to the complete delight and makes people smile. Everything in this video emphasizes Dzham`s image."- said Dan Ruttley.
"DisgRACEful we now KNOW he wasn't holding his hands up, we know he was attacking the pig,
we know he robbed the store,
we know he wasn't going to college,
we know he was going to jail,
we know he wasn't shot in the back,