Tupac Coachella Hologram Creator Tells How He Resurrected Rapper "It Was Dr Dre's Vision To Bring This Back To Life"
Via MTV
The Coachella festival is a place where minds routinely get blown, usually due to an awesome set or a killer reunion from one of your favorite bands. But on Sunday night it was thanks to the ghostly re-appearance of West Coast rap legend Tupac Shakur. He materialized on stage alongside his old friend Snoop Dogg during a crowd-pleasing set by the Doggfather and Dr. Dre, which also featured appearances from Eminem, 50 Cent, Wiz Khalifa and Warren G.
The resurrection of 'Pac, who was murdered in 1996, would have been a face-melting surprise had word about the stunt not leaked out just a few days before the set. But the 100,000 or so fans who were on hand still couldn't believe it when Tupac materialized on stage to rip off "2 of Amerikaz Most Wanted."
"What up, Coachella?" the shirtless, pants sagging MC asked the crowd before bouncing into the classic single "Hail Mary."
"We worked with Dr. Dre on this and it was Dre's vision to bring this back to life," said Nick Smith, president of AV Concepts, the San Diego company that created the hologram. "It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life."
Smith said he wasn't allowed to talk about the creative aspects of the production — including how the hologram was able to seemingly perform the set in synch with Snoop and whether all the vocals were 'Pac's — but he did say that his company has the ability to recreate long-dead figures and visually recreate them in the studio. "You can take their likenesses and voice and ... take people that haven't done concerts before or perform music they haven't sung and digitally recreate it," he said.
The hologram was the latest visual magic pulled off by AV, which is also behind the 2005 Grammys performance featuring Madonna and the holographic members of the Gorillaz, as well as holograms used in concert by Celine Dion and the Black Eyed Peas.
The Tupac hologram was several months in the planning and took nearly four months to create in a studio and though Smith was not able to reveal the exact price tag for the illusion, he said a comparable one could cost anywhere from $100,000 to more than $400,000 to pull off. "I can't say how much that event cost, but I can say it's affordable in the sense that if we had to bring entertainers around world and create concerts across the country, we could put [artists] in every venue in the country," he said.
The life-size Tupac was amazingly life-like, down to the late rapper's signature tattoos, Timberland boots, jewelry and movements, all of which were also recreated under the direction of Dre.
The hologram, of course, already has a Twitter page and more than 3,300 followers at press time. A spokesperson for Dr. Dre could not be reached for additional comment at press time.
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Tags: Coachella, Creator, He, Hologram, How, It Was Dr Dre's Vision To Bring This Back To Life, Rapper, Resurrected, Tells, Tupac
Comment
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Comment by PRINCESSRAPCRAP on April 22, 2012 at 10:20am
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it's just an ILLusion my PEOPLE...RIZE UP and make this illusion come 2 TRUTH!
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Comment by Sarinity Powell on April 21, 2012 at 6:05pm -
It seems all the greats are know falling or whats left of them falling... they needs to be a turn a round... our else i feel as though the point of the music will be lost.. if it isn't all ready.
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Comment by Sarinity Powell on April 21, 2012 at 6:04pm
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so true definitely agree with that.. its a shame how the music has changed and the reason behind why people do it.
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Comment by WERUNLATRUSTMEWEREINDTLAMF on April 21, 2012 at 9:38am -
SHUG KNIGHT AND PUFFY ARE MURDERERS AND ITS NOT COOL AT ALL THEY MURDERED OUR VOICES OF THE PEOPLES PEOPLES TUPAC & BIGGY PLUS SOMEBODY MURDER GAY-Z AKA JAYZ FOR MURDERED AALIYAH AND BRINGING US HOMO RAP DAM DEVIL WORSHIPING DEFJAM BRAIN WASHING MUSIC CORN BALL Q**** B*******! I HATE JAYZ AND THE WHOLE MUSIC INDUSTRY ITS RAN BY FAGGETS!
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Comment by WERUNLATRUSTMEWEREINDTLAMF on April 21, 2012 at 9:26am
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and R.I.P.BOB MARLEY
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Comment by WERUNLATRUSTMEWEREINDTLAMF on April 21, 2012 at 9:16am
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THIS IS DISGUSTING HOW THE PERSON RESPONSIBLE FOR 2PACS DEATH WAS BEHIND THIS PERFORMANCE IF YOU CAN CALL IT THAT PAC HATED DRE HE CALLED HIM GAY DRE! I KNEW PAC THROUGH JOHNNYJ THE MEXICAN PRODUCER THAT WAS PACS RIGHT HAND MAN AND BEHIND ALLLL! OF 2PACS MUSIC! R.I.P. JOHNNYJ. R.I.P. 2PAC ALSO R.I.P. B.I.G. R.I.P.BIGPUN R.I.P.PIMPC R.I.P.SELENA R.I.P.AALIYAH R.I.P.WHITNEY R.I.P.BRUCELEE R.I.P.CAESAR CHAVEZ R.I.P. CHE R.I.P. HUEY NEWTON R.I.P. ROBERT KENNEDY JR. R.I.P. JACK HARRIER
[ ALL THE GREATEST PEOPLE , THE GOOD ONES, ARE MURDERED, TAKEN FROM US TOO SOON ;( ]
WE MISS YOU ALL.
DRE'S DA DEVIL NO LIE AND A HOMO! ALL RESPECT TO REAL MAN EVERYWHERE THAT FEAR GOD AND NEVER SOLD OUT OR TOOK A D*** IN DA A** FOR SUMN SO STUPID AS FAME, OR DIRTY MONEY DISGUSTING, BUT ALL RESPECT TO THE STRONG REAL ONES OUT HERE LIKE ME!
HAPPY 420 PEOPLES!!!!!!!!!
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Comment by Infamou$Hill on April 19, 2012 at 1:21am -
Somethings should be left aloned, imo.
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Comment by LGJJ on April 18, 2012 at 4:53pm -
wow Hail Mary 2Pac visit the Tupac center and support miss Shakur
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Comment by Lolita Jones on April 18, 2012 at 4:41pm -
DATZ HOT I NJOY THIS VERY MUCH GREAT JOB TO ALL WHO MADE THIS COME TO LIFE FOR THE TUPAC FANZ OUT HERE THANKS
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Comment by Big Reed1 on April 18, 2012 at 1:42pm -
Thats fresh.
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