Timbaland Joins 50 Cent & SMS Audio [Details Inside]

BusinessWire reports:

SMS Audio, LLC (www.SMSAUDIO.com), a premier audio headphone and accessories brand from Curtis “50 Cent” Jackson, today announced a partnership with mega-producer Timothy “Timbaland” Mosley. Timbaland joins SMS Audio as an investment partner and member of the company’s board of directors, with substantial involvement in the design and audio engineering process for new SMS Audio products.

“50 Cent has created an aspirational audio brand that produces the highest caliber of headphones on the market,” said Timbaland. “I’m looking forward to working with 50 and being part of a company so eager to bring studio-quality sound to music fans all over the world.”

Influencing the popular music scene since the mid-1990s, Timbaland helped create career-defining hits for artists like Snoop Dogg, Jay-Z, Ludacris, Missy Elliot and Justin Timberlake – with whom he helped produce the majority of tracks from the multi-platinum-selling records Justified and Future Sex/Love Sounds. In addition to his career as producer, Timbaland is CEO of his own label, Mosley Music Group, which produced the number-one hit “Promiscuous” by Nelly Furtado.

“As an entrepreneur in the music industry, I have great respect for Timbaland and his evolving role as a producer, artist and influencer,” said 50 Cent, CEO of SMS Audio. “I welcome his expertise and guidance. Timbaland will be a huge asset to the SMS Audio team as we move forward with new and innovative audio products.”

A world class audio headphone and accessories brand, SMS Audio is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to bring the highest caliber of sound, comfort and fashion to every product. Delivering a professional, studio-quality music experience, the SMS Audio product line includes the new STREET by 50wired on-ear headphones, STREET by 50over-ear wired headphones, STREET by 50in-ear wired headphones, STREET by 50™ wired DJ Pro Performance headphones and SYNC by 50over-ear wireless headphones – which integrate Kleer® wireless technology to allow up to four listeners to simultaneously rock from a single source.

Through its partnership with Feeding America®, each online U.S. sale of SMS Audio headphones through www.SMSAUDIO.com will provide 250 meals to American families in need.

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Comment by 8grove on January 3, 2013 at 6:44pm
Comment by Kristian Kondoski on January 3, 2013 at 6:14pm
I wonder if 50 is still a majority holder if he were to start of that is. I think these two are great people in hip hop it is definitely a sick thing. Pulling in a broader range of hip hop fans/pop etc etc equaling to a larger target market and larger things happening to SMS Audio.
Comment by Carlos on January 3, 2013 at 5:36pm
to the guy who said Timbaland is wearing an MMG shirt, he is, but it's not Maybach Music Group, it's Mosley Music Group which is his (Tim "Timbaland" Mosley) music group.
Comment by Universal on January 3, 2013 at 5:14pm
Great move. 50 gonna build a billion dollar complete audio company
Comment by HotSauce on January 3, 2013 at 5:11pm
Power move right there..
Comment by GORAZO on January 3, 2013 at 5:02pm
does the guy behind Timbo look like Chris Lighty, or not?
Comment by Trend Saga on January 3, 2013 at 4:26pm
Good s***, If I were to trust any producer-backed headphone over Dre, it would be Timbo.
Comment by Doc Dre 4 Life! on January 3, 2013 at 3:27pm
Oh idk who said Timbaland is wayyyy better than Dre, you must be trippin, Tim listed him as a mentor, and their resumes?! Are you kidding? Nothing compares to Dres resume...California Love, Next Episode, Forgot About Dre, Still D.R.E., In Da Club, Nuthin But A G Thang, just to name a few lol
Comment by Doc Dre 4 Life! on January 3, 2013 at 3:23pm
Awesome power move from the both of them..this should happen more often. That's not the best of pictures though lol Timbaland weaaring an MMG Shirt but this article is about both of them working together haha!
Comment by dave on January 3, 2013 at 3:11pm
This was a good move! Respect.



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