Video After The Jump
Like any newcomer trying to break into a business, some young West Coast rappers have been met with resistance from a few of the OG's. Ice Cube and Jay Rock briefly went at it over Cube's sometimes less than tolerant stance on the New West.
Snoop has taken a different path with the younger rappers. He's gotten to know and embrace a lot of them.
"As far as the New West or the young MCs out here on the West Coast, I'm very familiar with them because they call me Uncle Snoop. So more than likely, they come get my blessings on a record, or through mutual friends we connect with each other," Snoop told MTV. "Because I always keep my ear to the streets and I always love being a part of what's new and fly representing the West Coast. I've always been one to try to put that on the forefront, so I keep my ear glued to the street when it comes to these new acts from the West. I try to be a part of their projects and a part of blowing them up."
Some of the names you can expect to hear a lot from over the next few years from the West are Glasses Malone, Slim The Mobster, Nipsey Hussle, Kendrick Lamar, Young De, Jay Rock, 2Eleven, Odd Future, Lil B and many more.
Snoop has already collaborated with Malone, Hussle and YG. And for those balling with a smaller budget, Snoop will work out deals with them.
"It may be a situation where a young artist may not have a budget or he may have a little budget," Snoop says. "For example, I may charge an established rapper $100,000 to rap on his song. But for an artist from the West who don't have a budget or have a little budget, I may charge him $1,500 or or say 'you know what I don't even wanna be paid, when you come up holla at me."
A free verse from a legend? I'm sure there is a line forming for young west coast rappers to get in the booth with Uncle Snoop.