Roc Nation Continues To Expand, Signing DJ Harley Viera-Newton.

Jay-Z continues to expand his Roc Nation imprint. This time he's inked DJ Harley Viera-Newton.


The 22-year old beauty born in London to an English father and Brazlian mother is also a rising face in the fashion world.

Roc Nation put out a press release announcing their latest addition.

Meet the newest member of the Roc Nation family– DJ/model Harley Viera-Newton! Newton, a London native, grew up in Los Angeles and recently graduated from New York University’s School of Individualized Study. In addition to her studies, she’s also built a following as one of New York’s top DJ’s spinning at hotspots such as Santos, the Jane, and the iconic East Village bar Lit to name a few.

Aside from killing it on the one’s and two’s, Newton has caught the eyes of fashion insiders. She’s been profiled in several publications including American Vogue, Harpers Bazaar, Nylon, amongst others. She currently serves as Dior Beauty’s House DJ and Beauty Ambassador. Her duties include creating playlists inspired by Dior Beauty’s seasonal color collections, consulting on product launches, hosting and DJing events for the brand.



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Tags: Continues, DJ, Expand, Harley, Nation, Roc, Signing, To, Viera-Newton.

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Comment by Corey thompkins on February 2, 2011 at 8:53pm
never heard of this broad.. id let her lick my a** though
Comment by Quake on February 2, 2011 at 1:44pm
Lets face it, records ain't selling worldwide. Only venue's and digital sells are whats getting the checks now.
Comment by Quake on February 2, 2011 at 1:43pm
@Trevor Mcall
You're the dummy for thinking people don't bootleg in other countries.
Comment by young eighty on February 2, 2011 at 10:30am
MY NEW MIXTAPE FREE DOWNLOAD http://www.limelinx.com/files/3e2e4bb82866da97086271f195878421 U WILL LOVE IT !!! www.youngeighty.com
Comment by Ze' on February 2, 2011 at 9:20am
ignorant a** comments.. "cause she's white and people are all about white girls nowadays".

get out of here with that. this rap s*** aint only based on blacks....it started that way but it expanded worldwide... u do know that there are other people out there to entertain other than black people and hip hop right? its called expanding. if jay only had hood n***** signed to his label he woulda been lost. which makes me not understand why the f*** is 40 gloc signed to g-unit...why did 50 use jay-z's leftovers to get a buz (beanie). why did he creat g-note? EXACTLY TO EXPAND HIS BRAND... BUT I DONT THINK HOT ROD IS GONNA MAKE THAT HAPPEN.. even though id f*** the s*** outta some white girl to that kinda music. lol
Comment by JG514 on February 2, 2011 at 12:47am
damn 50. you cant keep up lol
Comment by trevor McCall on February 1, 2011 at 10:13pm
People are stupid as hell these days. This dude Hov dont care about your street cred, what he cares about is can you be profitable. this dude aint no dummy. He know exactley what he doing. Why put all your eggs in one basket with the american market, go overseas where mixtapes arent that big and hiphop makes alot more money because people actually do buy albums. This dude is way ahead of alot of peoples times, maybe in a couple of years yall will see the blueprint he is layin down for yall
Comment by Quake on February 1, 2011 at 9:54pm
Roc Nation aint making no damn noise.....

Rockafella was the only label that was making noise!
Comment by martian1127 on February 1, 2011 at 9:42pm
Good to see more females doing their thing.
Comment by Jason Bernard on February 1, 2011 at 8:00pm
@RoycalChi...So then by your logic, G-Note records should blow up because of Hot Rod going pop? We'll see if that happens...Doubt it.

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