Rihanna Too Sexy To Rep Nivea? New CEO Stefan Heidenreich Seems To Think So As The Company Parts Ways With The Singer

 

When Nivea signed Rihanna as a spokesmodel last year they said they were "very excited" to have her on board.

 

"Over the past 100 years, Nivea has been an iconic skin-care brand across the world," Board member Markus Pinger said in a press release at the time. "Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are."

 

A year later it seems the company has changed it's tune and decided to part ways with the sexy singer.

 

 

The company's new CEO, Stefan Heidenreich, has told German media Rihanna is a "no go" according to the Daily Mail.

 

"The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna," Heidenreich reportedly said. "Nivea is a company which stands for trust, family and reliability."

That Heidenreich doesn't think Riri is wholesome enough for his brand shouldn't come as a surprise since she often appears in public wearing as little as possible.

It will be a big blow financially to the singer though. In July Forbes credited Nivea with helping Rihanna become one of the highest paid stars under 30 with earnings of $53 million in the last year.

 

Rihanna responded by tweeting a picture of Heidenreich and writing "no caption necessary."

 

 

 

Rihanna Official Nivea Skin Commercial 2011



Follow Me

Join Our Facebook Fan Page Check Us Out On MySpace Follow Us On Twitter Follow Me On Youtube

 

Views: 11618

Comment

You need to be a member of ThisIs50.com to add comments!

Join ThisIs50.com

Comment by SPIN GANG on August 10, 2012 at 3:44am
I don't think of family and trust when I see the bottle of Nivea. I see something that can clear the ash off my elbows and knees. He should have just said "when you see Nivea we want you to think white, not think black s*** that smoke weed all day."
Comment by B Bundy on August 10, 2012 at 1:44am
Lol @ Body cibel.. real s***. F*** these Wanna B thisis50 dr phil n*****.. lol. N***** AIN'T FUNNY.. PERIOD. SHE WAS JUST CHILLIN WITH OPRAH #BOSS S***.. F*** Y'ALL HATERS ON. #TMT
Comment by richard allan on August 9, 2012 at 11:55pm
there's a difference between sexy and being an all out s***.
Comment by Natasha The Real Deal on August 9, 2012 at 7:57pm
Oww ouch!lol @ what Rihana tweeted tho!
Comment by JumpyB. on August 9, 2012 at 7:34pm
WHen i think of Nivea I think of ashy elbows, knees, lotion, not trust, family, or reliability.
Comment by SMP on August 9, 2012 at 6:15pm
She is too much of a slu-t, not too sexy. BIG difference.
Comment by B Bundy on August 9, 2012 at 5:21pm
Tarik314 is gay take DoWn the Pac u ashy lip n**** THAT AIN'T U #THUGLIFE RHI RHI MY BOO
Comment by LadyTruth®™ on August 9, 2012 at 3:52pm
the title is misleading as too sexy was not the reason she was dropped she was dropped because she is too w h o rish & not caring about her character & that of the company at this time in her life
Comment by Relentless on August 9, 2012 at 3:46pm
She got that big a** 4head.
Comment by AUTHINTIK on August 9, 2012 at 3:05pm
DAMNN. I DON'T GIVE A FUCKK WHAT NOBODY SAY, RIHANNA IS SEXY AS HELL ON THAT TOP PIC. KILLIN EM



Upcoming Releases

Members

 


Example Searches:
music, girls, Bentley

Latest Activity

odira onwughalu posted blog posts
16 minutes ago
ThisIs50 posted blog posts
27 minutes ago
Jay Harris liked ChasinDatPaper's blog post DMX Is Doing Really Well In Rehab, Has Gained 40 Pounds
1 hour ago
Djayy Charliee posted a blog post

Atlanta dj's breaking indie records on the radio

Two Atlanta dj's teamed up and now are part of 97.7 The Blaze which is an Internationally Syndicated Radio Station. Spinning some of the hottest records in the streets like "Bodak Yellow" by Cardi B, but also giving the spotlight to indie artists the opportunity to get their record played on-air.DJ LINC & DJ T-NICELive Monday-Friday on 97.7 The Blaze#DjLincExperience #TheTNiceShow…See More
1 hour ago
Urban Threshold posted blog posts
1 hour ago
New Hip-Hop posted blog posts
2 hours ago
Larry leal posted a blog post

Yung Ceaser- New Case | @MGCampaign1

Indiana's own, Yung Ceaser of (Money Gang Campaign) releases Hit Single "New Case" || Prod. by London || Filmed by KTP || https://www.facebook.com/MGCampaign1/…See More
2 hours ago
ThaWilsonBlock Magazine shared their blog post on StumbleUpon
2 hours ago

© 2017   Created by 50 Cent.   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service

© 2012   Created by 50 Cent.   Powered by .

Badges  |  Help  |  Terms of Service | Privacy Policy