Rihanna Too Sexy To Rep Nivea? New CEO Stefan Heidenreich Seems To Think So As The Company Parts Ways With The Singer


When Nivea signed Rihanna as a spokesmodel last year they said they were "very excited" to have her on board.


"Over the past 100 years, Nivea has been an iconic skin-care brand across the world," Board member Markus Pinger said in a press release at the time. "Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are."


A year later it seems the company has changed it's tune and decided to part ways with the sexy singer.



The company's new CEO, Stefan Heidenreich, has told German media Rihanna is a "no go" according to the Daily Mail.


"The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna," Heidenreich reportedly said. "Nivea is a company which stands for trust, family and reliability."

That Heidenreich doesn't think Riri is wholesome enough for his brand shouldn't come as a surprise since she often appears in public wearing as little as possible.

It will be a big blow financially to the singer though. In July Forbes credited Nivea with helping Rihanna become one of the highest paid stars under 30 with earnings of $53 million in the last year.


Rihanna responded by tweeting a picture of Heidenreich and writing "no caption necessary."




Rihanna Official Nivea Skin Commercial 2011

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Comment by SPIN GANG on August 10, 2012 at 3:44am
I don't think of family and trust when I see the bottle of Nivea. I see something that can clear the ash off my elbows and knees. He should have just said "when you see Nivea we want you to think white, not think black s*** that smoke weed all day."
Comment by B Bundy on August 10, 2012 at 1:44am
Lol @ Body cibel.. real s***. F*** these Wanna B thisis50 dr phil n*****.. lol. N***** AIN'T FUNNY.. PERIOD. SHE WAS JUST CHILLIN WITH OPRAH #BOSS S***.. F*** Y'ALL HATERS ON. #TMT
Comment by richard allan on August 9, 2012 at 11:55pm
there's a difference between sexy and being an all out s***.
Comment by Natasha The Real Deal on August 9, 2012 at 7:57pm
Oww ouch!lol @ what Rihana tweeted tho!
Comment by JumpyB. on August 9, 2012 at 7:34pm
WHen i think of Nivea I think of ashy elbows, knees, lotion, not trust, family, or reliability.
Comment by SMP on August 9, 2012 at 6:15pm
She is too much of a slu-t, not too sexy. BIG difference.
Comment by B Bundy on August 9, 2012 at 5:21pm
Tarik314 is gay take DoWn the Pac u ashy lip n**** THAT AIN'T U #THUGLIFE RHI RHI MY BOO
Comment by LadyTruth®™ on August 9, 2012 at 3:52pm
the title is misleading as too sexy was not the reason she was dropped she was dropped because she is too w h o rish & not caring about her character & that of the company at this time in her life
Comment by Relentless on August 9, 2012 at 3:46pm
She got that big a** 4head.
Comment by AUTHINTIK on August 9, 2012 at 3:05pm



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