Rihanna Too Sexy To Rep Nivea? New CEO Stefan Heidenreich Seems To Think So As The Company Parts Ways With The Singer

 

When Nivea signed Rihanna as a spokesmodel last year they said they were "very excited" to have her on board.

 

"Over the past 100 years, Nivea has been an iconic skin-care brand across the world," Board member Markus Pinger said in a press release at the time. "Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are."

 

A year later it seems the company has changed it's tune and decided to part ways with the sexy singer.

 

 

The company's new CEO, Stefan Heidenreich, has told German media Rihanna is a "no go" according to the Daily Mail.

 

"The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna," Heidenreich reportedly said. "Nivea is a company which stands for trust, family and reliability."

That Heidenreich doesn't think Riri is wholesome enough for his brand shouldn't come as a surprise since she often appears in public wearing as little as possible.

It will be a big blow financially to the singer though. In July Forbes credited Nivea with helping Rihanna become one of the highest paid stars under 30 with earnings of $53 million in the last year.

 

Rihanna responded by tweeting a picture of Heidenreich and writing "no caption necessary."

 

 

 

Rihanna Official Nivea Skin Commercial 2011



Follow Me

Join Our Facebook Fan Page Check Us Out On MySpace Follow Us On Twitter Follow Me On Youtube

 

Views: 11108

Tags: As, CEO, Company, Heidenreich, New, Nivea?, Parts, Rep, Rihanna, Seems, More…Sexy, Singer, So, Stefan, The, Think, To, Too, Ways, With

Comment

You need to be a member of ThisIs50.com to add comments!

Join ThisIs50.com

Comment by SPIN GANG on August 10, 2012 at 3:44am
I don't think of family and trust when I see the bottle of Nivea. I see something that can clear the ash off my elbows and knees. He should have just said "when you see Nivea we want you to think white, not think black s*** that smoke weed all day."
Comment by B Bundy on August 10, 2012 at 1:44am
Lol @ Body cibel.. real s***. F*** these Wanna B thisis50 dr phil n*****.. lol. N***** AIN'T FUNNY.. PERIOD. SHE WAS JUST CHILLIN WITH OPRAH #BOSS S***.. F*** Y'ALL HATERS ON. #TMT
Comment by richard allan on August 9, 2012 at 11:55pm
there's a difference between sexy and being an all out s***.
Comment by Natasha The Real Deal on August 9, 2012 at 7:57pm
Oww ouch!lol @ what Rihana tweeted tho!
Comment by JumpyB. on August 9, 2012 at 7:34pm
WHen i think of Nivea I think of ashy elbows, knees, lotion, not trust, family, or reliability.
Comment by SMP on August 9, 2012 at 6:15pm
She is too much of a slu-t, not too sexy. BIG difference.
Comment by B Bundy on August 9, 2012 at 5:21pm
Tarik314 is gay take DoWn the Pac u ashy lip n**** THAT AIN'T U #THUGLIFE RHI RHI MY BOO
Comment by LadyTruth®™ on August 9, 2012 at 3:52pm
the title is misleading as too sexy was not the reason she was dropped she was dropped because she is too w h o rish & not caring about her character & that of the company at this time in her life
Comment by Relentless on August 9, 2012 at 3:46pm
She got that big a** 4head.
Comment by AUTHINTIK on August 9, 2012 at 3:05pm
DAMNN. I DON'T GIVE A FUCKK WHAT NOBODY SAY, RIHANNA IS SEXY AS HELL ON THAT TOP PIC. KILLIN EM



Upcoming Releases

Members

 


Example Searches:
music, girls, Bentley

Latest Activity

Chazzy commented on ChasinDatPaper's blog post Hilarious: Alaskan TV Anchor Charlo Greene Curses Live On Air, Resigns After Revealing She Owns Weed Club "F*ck It, I Quit" (Video)
"@class_act what are you talking about? She's the owner of the dispensary. That's how shes gonna pay her bills..."
26 minutes ago
Blaze liked ChasinDatPaper's blog post Hilarious: Alaskan TV Anchor Charlo Greene Curses Live On Air, Resigns After Revealing She Owns Weed Club "F*ck It, I Quit" (Video)
37 minutes ago
paul commented on ChasinDatPaper's blog post Huh? Florida Woman, Jasmine Tridevil, Spends $20K On 3rd Breast To Turn Off Men (Video/Audio/Pics)
"If she wanted to turn men off, just go pig out and weigh 300lbs. That obesity will turn men off instantly."
2 hours ago
BangBizzy liked BangBizzy's video
3 hours ago
fred 4 liked ChasinDatPaper's blog post G-Unit x Billboard: Talk Preparing To Work With Some Of The Hottest Producers, Changes In The Music Industry. (Who Would You Like To See G-Unit Get Beats From?) Video
4 hours ago
fred 4 liked ChasinDatPaper's blog post Best Sports Interview Ever? Austin HS Football Player Appolos Hester Delivers Epic Post-Game Chat (Video)
4 hours ago
BangBizzy replied to 50 Cent's discussion Post Your Blog Entry Here
"Arist : BangBizzy Hometown : Harlem , NY Bang has a lyrical,slow flow. Think Q-Tip meets Big Sean, with a whole Different Twist. Twitter = @Bang_Bizzy Video Link = https://www.youtube.com/watch?v=TQLvUbyUol4&list=UUOMXaYJfyyfLPezL3shX68A"
4 hours ago
Essino-Dub commented on ChasinDatPaper's blog post Hilarious: Alaskan TV Anchor Charlo Greene Curses Live On Air, Resigns After Revealing She Owns Weed Club "F*ck It, I Quit" (Video)
"This woman is my hero!"
4 hours ago

© 2014   Created by 50 Cent.

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service

© 2012   Created by 50 Cent.   Powered by .

Badges  |  Help  |  Terms of Service | Privacy Policy