Hip-Hop Is At A Point Of Complete Saturation In The Age Of Social Media. How Do You Stand Out From The Pack?
What separates me from the pack is love, sincerity and my desire to just be happy while others desire to be king. Hip Hop is saturated with like minded "rappers" who all basically want some money. Bob Marley said money is numbers and numbers never end, so if money is your goal you'll never achieve happiness. The one thing that connects us all is our desire to be happy. PEOPLE know that. The crab in the bucket men mentality is played. I just want to tap into that common desire and connect with my people.
You board an elevator. 50 Cent and two record execs are in an elevator. How do you pitch them your brand in 30 seconds?
If I had 30 seconds to pitch my brand to Sway and some suits I would spend that time connecting with them as people before revealing my vision to spread love in a world saturated with connivers and hate. We as people gravitate toward the positive vibes. We appreciate connections and when people feel connected they will support you.
Collaboration with Giggs on "More Life" has brought the UK music scene to the states. What do you think each scene can learn from one another?
Every scene, genre, place and person has a unique perspective to offer the world. Malik Yusef said we don't see things as they are; we see things as WE are. With that being said I think each scene can learn how to step outside the box and dare to be different, which just means dare to be yourself. Your perspective is so unique that everybody that isn't you can learn from it. Stop following footsteps and blaze your own trail.
When you tell people you're a Hip-Hop artist/rapper what is the typical response you receive?
The typical response I receive when I tell someone I'm an artist is a mixture of curiosity and subtle dismissive-ness. They want to hear what MY music would sound like but at the same time they expect it to be garbage. After all, EVERYBODY is an artist these days. But that response shifts to amazement when they actually get a chance to experience my art.
What is the one word that'll define your music legacy and why?
I think my role in the national Hip Hop conversation is love and peace. Everything is about hustle this, hustle that, get money, trust nobody, have no feelings and the struggle. I want to offer an escape from the norm and take you to a place where you can be vulnerable and allow yourself to feel. A place where smiling is not a weakness and laughter isn't spiteful. Where love is the answer and hate is simply dismissed. Yeah...people will feel that.
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