Hip-Hop Is At A Point Of Complete Saturation In The Age Of Social Media. How Do You Stand Out From The Pack?
Saturation plays it's role in the current climate depending on how it's used. The sound projected from my brand is unorthodox and harder to penetrate to the normal consumer of microwave music.

You board an elevator. 50 Cent and two record execs are in an elevator. How do you pitch them your brand in 30 seconds?
I would avoid the cliche act of auditioning in the lift. I would pitch merchandise and social media engagement through scan code via business card that allocates them straight to the music on social media platforms.

Collaboration with Giggs on "More Life" has brought the UK music scene to the states. What do you think each scene can learn from one another?
Having a broader and liberal mind state into welcoming other types of sounds and culture blended. Music is meant to be universal.

When you tell people you're a Hip-Hop artist/rapper what is the typical response you receive?
I get a surprise look as I never actually reveal it a majority of the time as I'm dipped in many avenues of the music business, fashion and events. My creative directions vary.

What is the one word that'll define your music legacy and why?
I'm focused on creating and innovating the culture. I see it in a wider spectrum.

Stream Ether's "FLVXIN" single below and stay tuned for more exciting news on Retro Fest!!


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