Pharrell Williams & Adidas Announce Partnership [Video]


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Pharrell Williams continues to add to his business portfolio. The super producer/rapper will be designing a line for Adidas Originals



adidas announced today a long term partnership with musical super star Pharrell Williams. The first adidas Originals x Pharrell Williams products will debut in the Summer of 2014.

This is also the first time adidas has partnered with a designer who owns their own textile company. adidas will collaborate with Williams' Bionic Yarn coming from The Vortex Project; an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric. Bionic Yarn will be used in some of Pharrell's upcoming adidas Originals products.

"Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn." Pharrell Williams

adidas welcomes Pharrell into its family and is looking forward to a long lasting relationship with this extraordinary artist.

"I am truly thrilled to work with Pharrell. He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas." Dirk Schoenberger, Global Creative Director, adidas Sport Style Division




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Comment by SMP on March 27, 2014 at 6:58pm
hell naw, not this hoe a-ss cornball with a ga-y a-ss hat adidas!!!!
Comment by shodaku on March 27, 2014 at 1:58pm
Reminds me of the relationship with 50 and Interscope. Like Pharrell did when he separated from his label, 50 gonna keep dropping those songs we needed all along. Patience is a hard to discipline but worth the wait in the end.
Comment by PLAYBOYD on March 27, 2014 at 1:38pm
Dam he bout to s*** on them young n**** move that dow ahhh push it push it real good

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