Office Space: Vell Da General Talks Business and "Beautiful Music"


Office Space. Vell Da General’s spent the lion’s share of 2017 building a business empire. The Chicago emcee turned entrepreneur balances his hard-boiled lyricism with the success of his credit repair company. A true businessman, Vell understands value and with the forthcoming release “Beautiful Music” fans will get more than their money’s worth. We caught up with Vell to discuss his business, new music and how he’s reshaping the concept of Hip-Hop and High Finance.


You’ve always spoken about hustle, hard work and discipline in your music. Is your new credit company a surprise or a natural trajectory based on what you’ve rapped about?

Natural because even before hip hop I was raised right, had the gift of gab, and knew a good opportunity when I seen one. Chasing my dream led me to discover my hustle just like many other artist. The difference is my music and hustle have always been for the people.

The average credit score for Chicago residents is 642 which is a number that can secure an apartment but can barely offer an opportunity for house purchase or car lease. Did those number influence your decision to open your company?

No because It was simply a life changer for me once I got my credit repaired. The good person in me had to refer the people, the hustler had to find out the way how to make a profit off changing lives, and changing lives influence me to open a business as I continue to do what I love. This is legit which is great for longevity. 

Your latest single/visual “Beautiful Music” is produced by Chicago legend SC. How did you connect with him and what was the creative process like?

Recording Ambush with Deka Derse I got the chance to meet him as he introduce me to the legend S.C. I end up bumping into S.C again after the Ambush was released and he said we have to work. He lived close to my hood so we linked up, he played beats, and the beats were beautiful. His beautiful beats and this beautiful flow creates BEAUTIFUL MUSIC! 


“Beautiful Music” is one of the most positive/uplifting records to enter your catalogue. What inspired the mood of the record?

I would say the stage where I am in life mentally inspired the music. I changed my way of thinking, changed my life, and changed my approach to music as I knew it was outlet to many ears. Inspire the people! 

With the success of your new company what do you think the public legacy of Vell Da General will be?

I would say the stage where I am in life mentally inspired the music. I changed my way of thinking, changed my life, and changed my approach to music as I knew it was outlet to many ears. Inspire the people! 

The people will determine my legacy. I aim to Change lives by putting out inspirational music and providing a great service for the people. Can’t fake results and the longevity will speak! 

The people will determine my legacy. I aim to Change lives by putting out inspirational music and providing a great service for the people. Can’t fake results and the longevity will speak! 

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