Monster Will No Longer Make Beats Headphones



TheVerge reports:

Beats audio has become a pretty familiar brand around these parts: in addition to the ubiquitous headphones, the company has licensed its brand to HP and is majority owned by HTC — both of which manufacture an increasing number of Beats-branded products. Regardless, it's the headphones that built the brand, and the future of who will be manufacturing them is a little more cloudy today as Beats and Monster will not be renewing their contract.
Sources told Business Week that the split happened because of a disagreement over (what else?) money and credit, with each company believing it deserved more of both.

Monster, for its part, is going to move ahead and attempt to (re)build a headphone empire based on the Monster brand. That's the short term plan. The long term plan isn't clear but one fairly obvious move would be to merge with or buy out SOL Republic, a headphone company founded by Kevin Lee who happens to be son of Monster founder Noel Lee. Lee the younger, despite running his competing headphone brand, has said that he would be "honored' to take over the leading role of Monster someday, adding "Cut me open, I’m a monster and will always be a monster." Given Monster's mixed brand image (especially amongst anybody who know about cables), a partnership with SOL Republic would make a lot of sense.

Beats also has a murky future. The company will surely continue to license its brand out, but who will make headphones is unclear. It just so happens to be majority owned by HTC and HTC just so happens to be a manufacturer of consumer electronics. Even if HTC and Beats don't decide to go down that road, you can be sure that given the amount of money and marketshare that Beats has managed to snatch up, they'll find a way to ensure that there are many many more Beats-branded headphones to come.


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Tags: HTC, beats, headphones

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Comment by Aubrey on January 13, 2012 at 1:12pm
I'll have to die before I buy those whackass SMS bullshts!!! Dre's headphones are too much ahead of that garbage...
Comment by chris willson on January 13, 2012 at 1:02pm
Follow @Chris__Wilson
Comment by marvin on January 13, 2012 at 1:02pm
Great opportunity for Rappers/MCs to get involved in a Animated Hip Hop Musical series.
Major Music executives are now casting for multiple roles.
For more information please visit http://theinvictusgroup.blogspot.com/
Comment by Shane Shadrach on January 13, 2012 at 12:46pm
@dee Don't Trip Okay..What I Meant Is That If It Was Fif Who Owned Beats, He Would Have Waited & Make A Hell Out Of A Profit & Sell The Company For Billions..Or Expand The Company Going Global...This Way He Can Make Not 300 Mill But Some Billions... Fiddy Has A Better Business Mind..SMS Audio Will Grow....I Mean Worldwide...Now That's Real Money !
Comment by Namaste on January 13, 2012 at 12:36pm
@International bout this issm What the hell are you talking bout? you're talking as if no one on here has ever used a pair of Beats before. I have 2 pairs of Beats and the sound quality is perfect!!!!! It's so good you can take the headphones off place them on your lap and still hear every word clear as hell. You should feel sorry for the people that think SMS is gonna sale ANYTHING. You tell me.....When you watch an interview on here and you look at the DJ, what kind of headphones does he have on? When you watch clips of artist in the studio what headphones do you see them using? When you watch MUSIC VIDEOS what pair of headphones do you see? not SMS....I'm not hating I'm just speaking the truth.
Comment by CAMPOSTELLA RD. on January 13, 2012 at 12:34pm
50 get that money n*gga!!!
Comment by G-Unit_Soldier_420 on January 13, 2012 at 12:20pm
SMS By 50! Sk#
Comment by International bout this issm on January 13, 2012 at 12:19pm
I feel sorry for people who believe beats are a good quality headphones.Good for bass? certainly! Good for music overall HELL NO!. Beats only seell to dumbasses who have only used 20 dollar headphones before. Of course the quality would increase from those. But these 250 dollar headphones are of no comparison to the $100+ headphones made by AKG, M-Audio and others. people spend too much damn money on hype these days.
Have you ever heard a car with 3/4/5 12's but you can barely hear the words on the music playing. Bass sounds good but everything else is s*****??? Well Beats stole that formula lol
Comment by J Breezy on January 13, 2012 at 12:15pm
LOL that just solidify's what we been saying that dre dont own ish his name was the only thing that got BEAT, dude probobly got a one time check from jimmy for licensing his name to the beats product. Beats has no real company or REAL product, they get paid to attach the name to whatever product a manufacture makes. HP created the beats software, hence why you cant download it to any device to repaid audio loss. 50 owns the company, they do research and create software and hardware in house then ship it off to manufacture. TRUST beats quality is gonna get alot worse without monster invovled. FITTY should offer to build drebeats by SMS now that they have no manufacture.
Comment by Marvin Funk on January 13, 2012 at 11:46am
all these headphones by music artists will never beat sennheiser and akg



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