Monster Will No Longer Make Beats Headphones



TheVerge reports:

Beats audio has become a pretty familiar brand around these parts: in addition to the ubiquitous headphones, the company has licensed its brand to HP and is majority owned by HTC — both of which manufacture an increasing number of Beats-branded products. Regardless, it's the headphones that built the brand, and the future of who will be manufacturing them is a little more cloudy today as Beats and Monster will not be renewing their contract.
Sources told Business Week that the split happened because of a disagreement over (what else?) money and credit, with each company believing it deserved more of both.

Monster, for its part, is going to move ahead and attempt to (re)build a headphone empire based on the Monster brand. That's the short term plan. The long term plan isn't clear but one fairly obvious move would be to merge with or buy out SOL Republic, a headphone company founded by Kevin Lee who happens to be son of Monster founder Noel Lee. Lee the younger, despite running his competing headphone brand, has said that he would be "honored' to take over the leading role of Monster someday, adding "Cut me open, I’m a monster and will always be a monster." Given Monster's mixed brand image (especially amongst anybody who know about cables), a partnership with SOL Republic would make a lot of sense.

Beats also has a murky future. The company will surely continue to license its brand out, but who will make headphones is unclear. It just so happens to be majority owned by HTC and HTC just so happens to be a manufacturer of consumer electronics. Even if HTC and Beats don't decide to go down that road, you can be sure that given the amount of money and marketshare that Beats has managed to snatch up, they'll find a way to ensure that there are many many more Beats-branded headphones to come.


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Tags: HTC, beats, headphones

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Comment by ras b on October 25, 2012 at 1:54am
HELL NO WHEN THEM BEATS GOING TO BE CLASSICS
Comment by Kayla Hendricks on January 24, 2012 at 4:20pm
are you s***ing me? does that make my beats worthless?! :(
Comment by GUH on January 15, 2012 at 11:29am
b**** move by 50 cent here
Comment by Aubrey on January 15, 2012 at 11:17am
@cezar.You must be mistakening me for your moms, btch!!!
Comment by Infamou$Hill on January 14, 2012 at 9:35pm
It doesn't matter to me. I love my skullcandys anyways & will always keep money in my pockets.
Comment by booom zooom on January 14, 2012 at 9:31pm
f*** these head phones. that's why we cant hear fifs album, cause he came out with his head phones. sms are better and it's jimmy interscopes and dres fault for not bringin fif on board. stop this BS and lets get that album. fkin big 10 is bumpin hard, keep the fire coming!
Comment by PLAYBOYD on January 14, 2012 at 5:15pm
Stfu. And get yo money up we fuccs with the ps3 of headphones #sms
Comment by Idon'tHate on January 14, 2012 at 4:55pm
its funny how u idiots think that now 50cents headphones gonna sell, it wont and u know y?because nobody knows them and nobody cares about. beats by dre its well known all around the world almost in every country, music artist, all kinds of celebities wears them u can see beats everywhere and where u can see 50s stuff? only here. and other thing is like 95% ppl wont even notice that monster its not makin beats anymore cause nobody give a flyin f** about monster company they all care bout dr dre name and that hype wont end soon belive me. peace
Comment by Erock on January 14, 2012 at 10:00am
They should manufacture them in the USA
Comment by Aubrey on January 14, 2012 at 8:06am
@SMS Audio puzzy.Btch,what exactly is it that makes you think I'm broke or spend my days in front of a computer "hating" on another man?lol.Btch,I make my own moves have my own money,a lot more than what you have for sure,you basement hustler! I know you prolly hear this all the time from your folks but I'mma say it anyway.....Get a job and get off 50's sack!!!! LMAO



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