n celebration of the 2010 BET Hip Hop Awards, the Four Seasons Hotel in Atlanta transformed a meeting space into The Soul Experience, to unveil the Soul by Ludacris headphones. The Soul Experience is an intimate lounge with plush furniture, fireplace, visual displays, twitter station, “soul” food, and open bar of Conjure cognac cocktails to engage consumers on the new product launch. The three day preview commenced on Friday, October 1st with special guests Michael Mauldin of the Mauldin Brand Agency, Actress and fitness expert A.J. Johnson, Shanell SNL of Young Money, D. Woods formerly of Danity Kane, DTP Co-CEO Chaka Zulu, and numerous tastemakers exclusively viewing the Soul by Ludacris headphone models before they release at the top of next year. Soul executive, Bob Bonefant, even personally led the guests on private tours of the product line. The festivities will continue with even more special guests on Saturday, October 2nd and Sunday, October 3rd.
With beautiful people, food, drink, massages, music, and football. Today Ludacris transformed the Four Seasons Hotel into a “party in a box.” His Soul event displayed his new speaker sound system, ear buds, and headphones that will be available to the public at the top of the year. This is a new sound system that Ludacris helped design and helped with the sound quality by Atlantic Technology. This AT-1 loudspeaker is an H-Pas that “breaks the iron law.” The H-Pas will be able to play cd’s, iPods, iPads, and HD radio. It runs by battery, and will have a strap on it. That’s right; it is like the new age boom box. You really can “feel it in your Soul,” which is what Ludacris advertises about the H-Pas. Also there will be three different models of headphones and two different models of ear buds. While viewing the new top of the line sound system, the bar was open and food was served. Just some of the people in the place to be were Terrance J, Jazze Pha, Core dj’s DJ ASAP, Trill, and World Famous @partywithGMack.