Vivid Entertainment might be the happiest people of all because of Kim Kardashian and Kanye West's announcement that they are expecting their first child.
According to TMZ, sales of Kim's 2007 sex tape with Ray J have gone through the roof since the announcement.
Vivid's video-on-demand purchases of Kim Kardashian, Superstar have spiked 80% since Sunday night. That marks the biggest increase they've seen since Kim's wedding to Kris Humphries.
Both Kim and Ray J receive a percentage of sales from the tape, so neither one of them has reason to complain.
Kardashian, 32, confirmed the baby news in a blog post on her website on Monday.
"It’s true!! Kanye and I are expecting a baby," she wrote. "We feel so blessed and lucky and wish that in addition to both of our families, his mom and my dad could be here to celebrate this special time with us. Looking forward to great new beginnings in 2013 and to starting a family."