Kendrick Lamar Covers Jet Magazine (Story Excerpt + Behind The Scenes Video)


Video After The Jump


Top Dawg Entertainment emcee Kendrick Lamar lands on the cover of Jet Magazine. The cover story touches on his upbringing, success, Dr. Dre and more.


Check out an excerpt below and pick up a copy of the issue on January 27th when it hits newsstands.


Three years ago Kendrick Lamar Duckworth had never traveled outside of the US. Two critically acclaimed independent albums, five Grammy nominations, and countless international shows later 26-year-old Lamar is a man of the world.


Despite his limited time on mainstream media’s radar, 
Lamar’s footing in the rap game is by no means of toddler status. Best described as a dude from but not of, the ’hood, as a youth, Lamar walked the streets of Compton daily only to return to a two-parent household. There, his flair for creative writing was cultivated and morphed into a penchant for penning lyrics. By 15, Lamar was a raw lyricist that needed guidance to hone his talent. The rapper linked up with high school friend, now music executive, Dave Free, who introduced him to a burgeoning Carson, California-based independent record label, Top Dawg Entertainment. Named after CEO and music producer, Anthony “Top Dawg” Tiffith, and operated by Tiffith’s cousin Terrence “Punch” Henderson, TDE embraced the outspoken, contemplative prodigy and set the wheels in motion.


Mic Check
Lamar’s 10-year-grind to the top is an ode to living as a pure artist who speaks from the soul, as opposed to today’s insta-digital, social networking, overnight flash-in-the pan types. When building the career of the next hip-hop star, many don’t think of the impact they can have culturally, let alone globally. Making a hit song is usually the focus, dictated by the label’s statistics on what content “should” be financially lucrative. TDE took another approach.


In Lamar’s case, being independent first and building a solid fan base with tracks like “Ignorance Is Bliss,” “A.D.H.D.,” and “Hii Power,” gave him the freedom to rap from the heart, not a corporate account. His first two indie albums, Overly Dedicated (2010) and Section.80 (2011) didn’t boast tremendous sales— in fact the former was available for free online. They did however start a movement. And those who preferred storytelling over just hot hooks or blaring beats followed. Soon this swagged-up Compton kid had executives from Interscope Records, and iconic producer Andre ‘Dr. Dre’ Young, who signed him, head nodding to a new tune.





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Comment by dee on January 27, 2014 at 12:22am
Kendrick lamar a real dude. He dont act gangsta & claim to be a killer or drug dealer.he just a cat with talent & his own style. I respect him more for being him & not faking it
Comment by dee on January 27, 2014 at 12:20am
Kendrick Lamar aka thr king of new York & cali
Comment by Daphenous Reid on January 26, 2014 at 6:19am
Kendrick Lamar should win over macklemore and Aubrey Graham at the Grammy
Comment by 1THUG aka Tha NYCHA LEGEND!! on January 26, 2014 at 12:45am
Comment by 1THUG aka Tha NYCHA LEGEND!! on January 26, 2014 at 12:43am
ya neggaz believin erry word these rappers spit...dis rap shet is like ah soap opera on wax!! they alreaddy exposed heem and top dawg hadda do damage control after tha GQ this shet...dont juss lissen to it!! i aint no rapper...i got feloniez!! thazz plural!!
Comment by Ze' on January 26, 2014 at 12:36am
I dont understand how nuggas say he fake when his first album contained songs bout vulnerability n actual situations n***** would be afraid to speak on. Haters. Go make a rap album n show him how its done if he a fraud
Comment by 1THUG aka Tha NYCHA LEGEND!! on January 26, 2014 at 12:35am
how tha fugg you hard wit a lass joint like DUCKWORTH!!?? negga is suspeck at best and soff in fack!!
Comment by 1THUG aka Tha NYCHA LEGEND!! on January 26, 2014 at 12:34am
negga lass name is DUCKWORTH like tha butler off ductales!!
Comment by 1THUG aka Tha NYCHA LEGEND!! on January 26, 2014 at 12:33am
dis negga rappin all hard when he on jet mag cover rockin ah eric benet shirt!! plus he dont smoke, dont even drank dem swimmin pools and plus he afraid of twot and skeered to pull his d!ck out in front of betchez!!
Comment by 1THUG aka Tha NYCHA LEGEND!! on January 26, 2014 at 12:31am
fraud azz negga was been alreaddy hobbitt lookin negga!!

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