Video After The Jump
To coincide with the release of G.O.O.D. Music's highly anticipated Cruel Summer album, Kanye West put together a video speaking about the making of the project.
"I like when I get mad at music because it's so good that I'm like, 'oh sh*t why didn't we think of that?'" he says at the beginning of the clip.
It's that kind of perfectionist attitude that has propelled West into his present spot as one of the most creative minds in the business.
West says he wanted this project to be different and without any label politics, which is why he reached out to so many different camps outside of his own.
"One track might have 30 people's opinion on it," he explains. "It's not just about a tracklist and a name. It's about the communal style of work. We spend just as much time on the actual album packaging, as the the video concepts, as the song [itself]. Everything is equally as important."
Peep the rest of the clip below.