Justin Timberlake Forced To Come Back To Music Sooner Than Expected Due To $20 Million Advance From Live Nation

 

Justin Timberlake's return to the music business is looking like a huge success. His new album The 20/20 Experience sold 968,000 copies in its first week out, according to Nielsen SoundScan. Tickets for his upcoming stadium tour with Jay-Z, dubbed Legends of the Summer, is outselling Jay and Kanye West's Watch the Throne tour by a 5-to-1 margin according to StubHub.

 

 

The question nobody seemed to asking until now is what compelled the superstar singer/actor to suddenly make the decision to record a new album and hit the road for a massive tour after nearly seven years away from music.

 

According to The Hollywood Reporter, the clock was ticking on a sizable advance given to JT by Live Nation

 

 

In 2008 Live Nation and Justin began doing business. The concert industry giant first purchased Signatures, a company that licences Timberlake's merchandise. Next LN agreed to make Justin's tequila brand, 901, the official tequila of Live Nation venues.

 

In exchange JT committed to a tour. He was given a $20 million advance. $5 million of that he wouldn't have to return as long as he completed the tour.

 

Fast forward to 2013 and LN was getting anxious and wanted JT to make good on their deal.

 

"There is a due date by which you have to start touring. At some point, [Live Nation] has to call in the loan," a source told THR.

 

For a stadium tour JT needed a new album to make sure fans filled the seats, so he got into the studio with Timbaland to record The 20/20 Experience. Justin's manager Johnny Wright told CNN the project was completed in just 20 days.

 

Justin Timberlake and manager Johnny Wright (second from right)

 

Typically, an album launch for a megastar of Timberlake's stature would take a year to set up at radio and retail, in addition to recording time. But with 20/20, the public first got word of its March 19 release in January.



"Suit & Tie," the lead single off of the album didn't take off on radio as quickly as planned. Worried a stadium tour might not sell as well as expected, Live Nation reached a deal with Jay-Z to co-headline.

Their joint tour is expected to gross $60 million, which is more than enough to satisfy Justin's financial obligation to Live Nation.

"Live Nation always envisioned an arena tour for Justin Timberlake. After their successful studio collaboration, Justin and Jay-Z approached us, and we are thrilled to promote their stadium tour," a Live Nation rep told THR.



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Tags: $20, Advance, Back, Come, Due, Expected, Forced, From, Justin, Live, More…Million, Music, Nation, Sooner, Than, Timberlake, To

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Comment by Jon on April 1, 2013 at 1:49pm
Tupac wrote and recorded the Makaveli album in 3-days and completed it in 7. 4x platinum.
Comment by Juicy Mane on March 31, 2013 at 9:02am
illuminati molested puppet JT haha his been getting ALOT of attention even tho thisis50 is a Hip Hop site!!! hmmmmm
Comment by Levi on March 30, 2013 at 2:40pm
Damn right southpaw lol and making a platinum album in twenty days that's knowing what your doing with your music
Comment by SouthpaW on March 30, 2013 at 1:23pm
No LHallman, that's called going to work and doing your job.
Comment by LHallman on March 30, 2013 at 11:56am
That my friends is called selling your soul...
It's not making music because you want to, its making music because someone is forcing you to.

Read up on a few other artists Mariah Carry , MJ and Brittney.
Comment by Marvin Bernard on March 30, 2013 at 11:22am
Tony Yayo can do a whole mixtape in 10 days if he wanted to
Comment by Dwayne on March 30, 2013 at 10:56am
20 days hmmmm. That's to show u how these fake rappers are losing time.
Comment by SB SIMPPLE BOY on March 30, 2013 at 10:31am
http://www.youtube.com/watch?v=E54mlo2A5kc
Comment by OGBRICKBOY on March 30, 2013 at 10:08am
Now that's Hustlin, because it could have went another way for JT!
Comment by CRISIS on March 30, 2013 at 5:53am
Bum a** Hip Hop fans ain't buying no albums... SMH! This man puts an album together in 20 days and he goes platinum in a week. Hip Hop is the only genre of music loosing because of the leaches... Mother f****** say there's no music worth buying but listen and sing along everyday to their favorite artists music that they stole online... SMFH!



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