JoJo - Save My Soul (Official Music Video)

Video After The Jump

“Save My Soul” is about addiction. Of all kinds. I wanted to convey the feeling of powerlessness I've felt in my life in an uncomplicated way and show a range of what it might look like for others who've been there. Working with one of my best friends, Zelda Williams (director of SMS), was a highlight of my 2015. We'd been talking about working together for like 10 years! Because of the content of the song and the way it touched us both, “Save My Soul” felt like the natural place for us to finally collaborate. 


A group of us young, crazy, creatives drove out to the magical desert of Joshua Tree and got naked - most of us emotionally, and a few literally. It was a safe space to be vulnerable and free from judgment and the need to be/ look/ act "perfect". Everyone who participated connected to the song and brought their truth to the table. 


We filmed this video about a month before my father lost his decades long battle with addiction. His death honestly felt like it came out of nowhere…and yet I had been mourning him for years…if that makes any sense. I know all too well from seeing it around me that the fight is not easy. It's every day. All consuming. I'm not mad at my dad. I love him and I'm sad. He is my greatest heartbreak. This song, which had always been personal to me, takes on even deeper meaning now. "I try to run but it hurts every time I try... Lord I try and I can't say no." Makes me think of the universal struggle of seeking victory over the feeling of powerlessness to a situation, a lover, a drug.


Losing my father at the end of last year and knowing the propensity for addiction of all kinds that runs deep in my blood from both sides makes it next-level important for me to LIVE - not just be alive, but THRIVE in his honor. I can do this. And so can you. If you're struggling, believe the only way OUT is THROUGH. Keep going.

Save My Soul available now: http://smarturl.it/Tringle

Directed by Zelda Williams 

Follow JoJo: 
http://iamjojoofficial.com/
https://www.facebook.com/JoJo
https://twitter.com/iamjojo
https://instagram.com/iamjojo/

Follow Zelda Williams: 
http://twitter.com/zeldawilliams 
http://instagram.com/zeldawilliams/
http://zeldawilliams.tumblr.com/



Views: 4031

Comment

You need to be a member of ThisIs50.com to add comments!

Join ThisIs50.com




Members

 


Example Searches:
music, girls, Bentley

Latest Activity

Thomas Mason commented on Besir Esati's blog post Watch All Performances From 2016 MTV VMAs
"who still watches this b*******? every year its beyonce and kanye for some reason (kanye being 90% hype 10% ignorant content)"
11 minutes ago
LateToTheParty commented on ChasinDatPaper's blog post 50 Cent Previews His Remix Of Phresher's 'Wait A Minute' & The 2 Perform It Live In D.C. (Video)
"Whens the s*** coming out tho"
29 minutes ago
Profile IconThisis50 via Facebook
Thumbnail

Watch Chance The Rapper's Fan Moment When Beyonce Crashes His 2016 MTV VMAs Backstage Interview: "It's My Life!" (Video)

Watch Chance The Rapper's Fan Moment When Beyonce Crashes His 2016 MTV VMAs Backstage Interview (Video)

thisis50.com

Video After The Jump When Beyonce touches you in the middle of an interview it's OK to…

See More
Facebook38 minutes ago · Reply
ChasinDatPaper's 5 blog posts were featured
41 minutes ago
ChasinDatPaper posted blog posts
41 minutes ago
Jennifer Gonzalez posted blog posts
44 minutes ago
Indie Castle posted a blog post
1 hour ago
F***THEWORLD commented on Besir Esati's blog post Watch All Performances From 2016 MTV VMAs
"I didn't see it, but I know it was TRASH!"
1 hour ago

© 2016   Created by 50 Cent.   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service

© 2012   Created by 50 Cent.   Powered by .

Badges  |  Help  |  Terms of Service | Privacy Policy