Jay-Z and Budweiser have teamed up for the inaugural “Made in America” music festival taking place this weekend (September 1 and 2) in Philadelphia. Thanks to a deal with Youtube and Pandorafans who can't make it to The City of Brotherly Love to witness the event in person will still be able to watch it via live stream.
For Budweiser, it was important to make sure the event was accessible to all fans — not just those that could attend in person. That’s why the brand made the decision to work with both YouTube and Pandora to bring the live stream to all fans.
While streaming live events is old hat for YouTube, this is a first for Pandora. Budweiser Made in America marks the first time Pandora has ever live streamed an event.
Even better, Pandora isn’t just streaming the event from its website — fans can tune in with the Pandora mobile app. “It was important that we reach fans wherever they might be,” Rob McCarthy, vice president of Budweiser told us. “Our goal is to reach as broad of an audience as possible.”
The festival will be streamed to the two services from 2pm – 11pm on Saturday and Sunday. Fans can access the YouTube stream at YouTube.com/BudMadeinAmerica and listen to the Pandora stream at Pandora.com/BudMadeInAmerica.
YouTube clips from the festival will remain available for 30 days after the event.
**UPDATE**
The final day of the festival kicks off at 2 PM Eastern on Sunday September 2nd. Pearl Jam, Jill Scott, Drake, RUN DMC and more will be taking the stage.
You can watch or listen to the event on Youtube and Pandora by clicking on the links above.
Source : Mashable
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