Jay Z and Beyoncé Pledge to Go Vegan

Jay just announced via a note on Life & Times that he and Beyonce were going vegan.

The idea comes from the 22 Days Challenge, an initiative started by exercise physiologist (and friend of Jay Z) Marco Borges.
Jay explains, "Any professional vegans out there that have any great food spots please help out! Please ha."

They just began the challenge today, December 3, one day before Jay's 44th birthday.

Check out the full note:

Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.

On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…

Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!

So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…

Best of luck and health!

P.S. B is also joining me.

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Comment by Takyla (Tiki) Robinson on December 7, 2013 at 1:04am
I though about trying that for a minute. It won't hurt to try it.
Comment by Blaze on December 5, 2013 at 3:42am
@hollandjungle.. roger dat.
Comment by Blaze on December 5, 2013 at 3:40am
@SMP.. lmao
Comment by Mark Smith on December 4, 2013 at 5:38pm
they picked the skinniest pic of jay I have ever seen for this! Good job #lionsinthezoo
Comment by SMP on December 4, 2013 at 4:39pm
Don't they pledge to go qu-eer as well?
Comment by True Spit on December 4, 2013 at 3:16pm
It's sad this is news
Comment by George on December 4, 2013 at 1:23pm
So no t-bone steak, cheese eggs, and Welch's grape. Thought he was gonna keep the memory of BIG alive forever.
Comment by This5 on December 4, 2013 at 12:44pm
Who gives a f***? Seriously
Comment by hOLLANDjUNGLE on December 4, 2013 at 12:30pm
should be easy when you have chefs on call.
Comment by Byrd #41 on December 4, 2013 at 11:26am
Guess the government bout to start putting poison in the meat :-\



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