Hot Rod Talks G-Unit To G-Note Transition & 50's Ultimatum ["50 said 'You got to make yourselves hot... I can’t just be doing everything...']- Story Inside
VIBE writes:
Last week, G-Unit CEO 50 Cent announced the launch of a new subsidiary label called G-Note Records.
With his artist Hot Rod spearheading the new venture as the alternative label’s flagship artist, the guns and bulletproof vests were purposely left out of this marketing plan.
“G-Unit Records is hardcore street influenced hip-hop music, but with G-Note it’s more of a pop, dance and R&B feel. I’m like a fusion of both. You’re still going to hear me rapping but it’s on a different style of production,” Hot Rod tells VIBE.
Having signed to G-Unit in 2006, Hot Rod struggled to find his lane amidst the gangsta bravado associated with the label. After his Mary J. Blige-featured buzz single “Be Easy" failed to meet expectations, the rapper's future looked uncertain.
“50 sat us all down—me, Spyder Loc... everyone," continues the rapper born Rodney Toole. "He told us straight up 'You got to make yourselves hot. I can’t just be doing everything.' He wanted to see what we could do independently. This was back in ’07.”
He continues: “That’s when I took to my own grind and found promoters and did things on my own. Touring really was a big part of me getting to this point. I didn’t lose faith, I just realized I had to step up to the challenge.”
Now based in Los Angeles, Hot Rod’s new musical direction draws heavy influences from the electro and house sounds that he became accustomed to while touring Europe.
“G-Note has been established, but we just didn’t go public until now. The whole plan was to put out 'Dance With Me' as the first single on G-Note. I’ve been touring worldwide since 2007 and hit over 20 countries on my own. All the influences from the road, that's what really took me into this new lane."
Hot Rod is currently working on his debut LP, tentatively titled My Life, and confirmed that he has plans on collaborating with producer David Guetta, Akon and Pharrell.
My Life is slated for a summer 2011 release. It's lead single, “Dance With Me,” is available on iTunes now.
Comment
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Comment by BuckDat on December 23, 2010 at 9:07am -
That's why you sign artists already doing things big independently, fifty you dummy.BTW, i thing this guy forgot to sharpen his high-top fade. N**** be lookin like Gumby.
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Comment by mysterymistyhillonadewymeadow on December 22, 2010 at 10:24pm -
real talk when 50 talks i listen and he can't do everything but he also said it's about believing in yourself when no one alse does and havin that makes you who you are by the moves you make when your motivation is knowing who you are and playing in the world as you. G-Note thats pretty cool G as always!
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Comment by JT aka YoungBo$$ on December 22, 2010 at 4:49pm -
Make yourself hot, real talk. N***** think 50 a mill ticket; he ain't ya father n****, do ya own thang and stop expecting free money for no grind.
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Comment by martian1127 on December 22, 2010 at 4:36pm -
Now that's what I'm talking about. He should have did this a long time ago. If I were a G-Unit recording artist, I would have did lots of collabo's with people like Justin Timberlake, Nelly Furtado, Timberland and much more. It's so easy to get your name out there. Young Hot Rod and the rest of the G-Unit cast were lazy and that's why their names were left in the shadow for a while. They all thought 50 Cent was going to do it for them and he simply told them, that "You have to do it on your own". Nobody did it for him. He had to go out and find Eminem & Dre.
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Comment by young eighty on December 22, 2010 at 12:25pm -
youngeighty.com
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Comment by _Rebel_ on December 22, 2010 at 10:24am -
Couldnt of seen 40 or Loc doing this and Hot Rod just might pull it off.
Good move 50.
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Comment by G-N**** on December 22, 2010 at 9:33am -
don't do a club s*** man. only hip-hop!!! G-Unit
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Comment by killa on December 22, 2010 at 5:44am -
wtf kindda hair cut is this n**** wtf
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Comment by Barack O'Billi on December 22, 2010 at 5:28am -
YOOOOOOO WASS GOING ON WORLD!!!! LIVE FROM LOWEKEIT MUSIC, IS YOUR BOY "CLOUD9 BILLI" PLEASE DOWNLOAD MY NEW MIXTAPE "NO HOOKS TAKE 1" @ http://omg.ly/hINI I HOPE YOU ALL ENJOY S/O TO NEVAEH JEANS AND THE A_TeAm
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Comment by Kevin JR Collins on December 22, 2010 at 4:08am -
HOT ROD is actually a good artist. And 50 is right. He can;t do everything for everybody because people would expect to much out of him. Smart men both of them...
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