Video After The Break


In recent years there has been a resurgence of lyrically gifted mc's with artist like J Cole and Kendrick Lamar finding success in this ever-evolving industry. That is where Bronx rapper E Joox is taking advantage of the very demand he so aptly serves. E Joox is a new face and a fresh perspective of NY's unique Hip Hop. "Shorty on Fire" is the first single off his anticipated 2013 release of his album "The 50/50 Project". This single is produced by "2wice" and has a very BX aesthetic to it. The video, a product of E Joox’s elaborate imagination; shows his laid back Casanova dimension while taking the viewer on a rendezvous of the city that never sleeps. E Joox slows down the tempo in this song to serenade the beat heavy with Strings and a solid bass line to make for trance like listening session. The single "Shorty on Fire" is available for download in most digital music stores and "The 50/50 Project" hits stores spring of 2013