MC Hammer has fired the latest shot in his ongoing feud with Jay-Z.
King Hammer dropped a video titled "Better Run Run" this morning November 1. In it Hov, whom Hammer has given the nickname "hellboy", is seen running from satan, as Hammer raps about him selling his soul.
He suggests Beyonce, fame and wealth were a part of the package, and Jay-Z's signature diamond Roc sign is a salute to the devil.
At the video's end Hammer, now a Christian preacher baptizes Jigga, saving him from a fiery fate.
This beef started when Jay-Z dissed Hammer on Kanye West's "So Appalled" record when he rapped:
"Show me where the boats is, Ferrari Testarossa's/Hammer went broke so you know I'm more focused. I lost 30 mil so I spent another 30/Cause unlike Hammer 30 mil can't hurt me."
Will this be the end of the beef? Or is it just getting started?
"There is always somebody calling people haters ..really homie ..yea he's rich and still gonna be rich but what the hell does that do with the article ..he charging double the money everybody else ...so yes it's gonna sink unless he changes…"