DAMN: In 2010, Facebook took in $1.86 billion in advertising revenue
Slashgear reports:
Analysts are claiming that Facebook and Google may have more in common than previously believed, especially when it comes to how Facebook handles advertising. In new results from eMarketer, Facebook is raking in quite a bit of revenue based on advertising through the site. But, what’s most surprising to analysts, is not so much how much money that Facebook is drawing in, but the fact that it’s not coming from major advertising agencies, but more from small- and medium-sized businesses.
Facebook’s self-service ad platform is seeing a lot of business as of late. The popular social networking site has seen a worldwide advertising revenue increase of 86% versus the previous year’s results, courtesy of the $1.86 billion in revenue in took in. Of that, $1.21 billion was earned within the United States, adds the analyst.
The main takeaway of the results, though, is where the majority of the money is coming from. According to eMarketer, 60 percent –or $1.12 billion– stems from small- or medium-sized business that are more than likely using self-serve tools to advertise on the social website. That’s compared to the $740 million that’s being produced by major marketers, like Coke, Match.com, and P&G. According to Debra Williamson, the principal analyst at eMarketer, these small- and medium-sized businesses are taking advantage of Facebook’s rapid growth (which now has over 650 million users), and using the strategies they used to promote themselves on Google to do the same thing on Facebook.
Williamson adds that, “Facebook is the biggest storehouse of consumer data on the internet.” With that being said, it’s no surprise that marketers and advertisers, and anyone else that can prosper from the data that Facebook collects every day, is flocking to the social networking website.
Comment
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Comment by WaVy AKA Mr HATE ME NOW on January 21, 2011 at 10:16am -
P.S.
Am I the only person who doesn't have a facebook??? I really hope so hahahahahahahahahahahahahaha HA
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Comment by WaVy AKA Mr HATE ME NOW on January 21, 2011 at 10:15am
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Damn stackin' that paper like no other, jus give me 12% of that 1.86 billion n i'll b good homie haha ;P
"PHX, AZ representitive/I spit it how I live it, you're just hatin' on the kid."
-WaVy
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Comment by R i ¢ h i e on January 20, 2011 at 8:18pm -
I feel like Facebook should be taking in more money than that from advertising.
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Comment by andi gambino on January 20, 2011 at 12:18pm -
man you gotta givE crEdit 2 JEWS, HitlEr put thEm down now thEy arE back up again..lol
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Comment by 8grove on January 20, 2011 at 11:09am -
Those Jews stick together and get cake together. Look at Rosenberg, Steinberg, Speilberg, and all those other Sterns and 'bergs....they own Manhanttan and Beverly Hills.
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Comment by KUSH MONEY on January 20, 2011 at 10:33am -
Good Job My Young Brother....Get That Paper!!! It'z Ku$h Money Baby
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Comment by young eighty on January 20, 2011 at 9:41am -
youngeighty.com
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Comment by Ze' on January 20, 2011 at 8:52am -
http://en.wikipedia.org/wiki/Revenue
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Comment by A.K. on January 20, 2011 at 8:15am -
I seen the Facebookmovie yesterday, lil white boy is a lil cocky muthafucka that don't even care bout the money. Man, i wish he was my friend.
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Comment by tray slay on January 20, 2011 at 2:42am -
dats a smart n**** he earned it yo by the way 50 make something like a smack dvd but better thats a good next persuit but if u do it all i ask is that i be in 1 dvd wit you as u spit some sick s*** maybe ill write something 2 holla im tellin you it will sell i miss the smack dvds and alotta people do soo work on that
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