Coors Light Continues to Set the Cold Standard, Introduces New Commercials Featuring Ice Cube

The World’s Most Refreshing Beer continues to out-cold itself, as Coors Light packaging now features a new design that tells you when your beer reaches the “peak of refreshment.” As part of its upcoming Super Cold Summer, the brand is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold … to Super Cold.

Studies indicate that more than 70 percent of legal-drinking-age men have put their beer in the freezer to achieve the desired level of cold. The trick is to know when to take the beer out. Now on Coors Light bottles and cans, the iconic mountains still turn blue when the beer is cold, and in addition, a new Cold Indicator bar will turn blue at the same time. Then, when the Coors Light temperature is at the peak of refreshment, a second Super Cold Indicator bar turns blue.

Starting this month, the launch of Coors Light Two-Stage Cold Activation will be supported in many ways from coast to coast. This includes new creative featuring entertainment mogul Ice Cube in two commercials, titled “Cold Talk” and “Cold Challenge,” that depict a humorous stand-off between Ice Cube – hip hop star, actor, screenwriter, director and producer -- and Super Cold Activated Coors Light in a battle over who is colder. To view “Ice Cube: Behind the Scenes, Cold Challenge,” visit http://www.youtube.com/watch?v=vYk0zteaKD4

Known to be one of the most important figures in rap history, Ice Cube can add actor, screenwriter, film director, and producer to his illustrious list of accomplishments. As a rapper, he has sold more than 10 million albums to date. As an award-winning actor, he has appeared in more than 20 films, and he has directed or produced movies such as “Are We There Yet?” and “Barbershop.” Additionally, he served as one of the producers of the Showtime television series “Barbershop” and the TBS series “Are We There Yet?,” both of which are based upon films in which he portrayed the lead character. Cube is getting ready to kickoff a European concert tour in June.

Cube’s popularity and relevance started and grew in the world of hip-hop. However, as his popularity has increased, so has his cross-over appeal. It is Cube’s mass appeal that allows Coors Light to strongly engage and motivate a broad, diverse legal-drinking-age audience to embrace the brand, its cold refreshment and its new Two-Stage Activation bottles and cans.

The Ice Cube commercials will air on a variety of TV stations during the NBA playoffs, including ESPN and TNT. Both spots were created for Coors Light by Chicago-based commonground.

As an extension of the Two-Stage Cold Activation packaging launch, nearly 3,500 beer retailers who meet the right criteria to ensure Coors Light is Super Cold at the point of purchase will be “Super Cold Certified” this spring. The retailers will display a neon sign as evidence that the Coors Light in their store is Super Cold.

For more information on the Coors Light Super Cold Summer and to view the “Cold Challenge” video, visit (http://www.youtube.com/watch?v=vYk0zteaKD4) or visit Coors Light on Facebook.

Views: 84

Comment

You need to be a member of ThisIs50.com to add comments!

Join ThisIs50.com




Upcoming Releases

Members

 


Example Searches:
music, girls, Bentley

Latest Activity

King Semelo liked ChasinDatPaper's blog post Beanie Sigel On Why Meek Mill Is Mad At Drake: "You Looked At Nicki Minaj & Asked 'You F*cked That N*gga?' & She Ain't Answer The Way You Wanted Her To." Talks Getting KO'd (Video/Audio)
7 minutes ago
Michael 'mrgoodgoeshard' Good commented on Michael 'mrgoodgoeshard' Good's blog post #Halloween16 Costume House Party sponsored by Beat Murda Music Group
"Check out our event page on facebook: https://www.facebook.com/events/1770188886586963/?ti=as"
26 minutes ago
Instant Classic Productionz commented on ChasinDatPaper's blog post Wack 100 Accuses Maino Of Playing Both Sides In The Game Vs. Meek Mill Beef, Challenges Him To A Fight. Maino Accepts "U Can Get Ur Fade, Caesar, Flat Top Or Baldy"
"I wouldn't mind seeing this go down. As long as it stays 1on 1. Shoot the fair one."
1 hour ago
Instant Classic Productionz commented on ChasinDatPaper's blog post Beanie Sigel On Why Meek Mill Is Mad At Drake: "You Looked At Nicki Minaj & Asked 'You F*cked That N*gga?' & She Ain't Answer The Way You Wanted Her To." Talks Getting KO'd (Video/Audio)
"This is why Beans is a true OG. Meek Mill got a lot to learn."
1 hour ago
Profile Icon via Twitter
DJ Drama Ft. Fabolous, Tory Lanez, Jhene Aiko, Chris Brown & Trey Songz - Wishing (Remix) (Audio) https://t.co/0YTPubTKAy
Twitter1 hour ago · Reply · Retweet
Profile Icon via Twitter
Audio Push Ft. Hit-Boy - Play Action (Official Music Video) https://t.co/4UECNsFE9z
Twitter1 hour ago · Reply · Retweet
Profile Icon via Twitter
Kodak Black - Can I (Official Music Video) https://t.co/UupMvFGdzL
Twitter1 hour ago · Reply · Retweet
CMLapse Ent. liked CMLapse Ent.'s blog post Charley Young - "Phoenix Rising - EP"
1 hour ago

© 2016   Created by 50 Cent.   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service

© 2012   Created by 50 Cent.   Powered by .

Badges  |  Help  |  Terms of Service | Privacy Policy