Coors Light Continues to Set the Cold Standard, Introduces New Commercials Featuring Ice Cube

The World’s Most Refreshing Beer continues to out-cold itself, as Coors Light packaging now features a new design that tells you when your beer reaches the “peak of refreshment.” As part of its upcoming Super Cold Summer, the brand is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold … to Super Cold.

Studies indicate that more than 70 percent of legal-drinking-age men have put their beer in the freezer to achieve the desired level of cold. The trick is to know when to take the beer out. Now on Coors Light bottles and cans, the iconic mountains still turn blue when the beer is cold, and in addition, a new Cold Indicator bar will turn blue at the same time. Then, when the Coors Light temperature is at the peak of refreshment, a second Super Cold Indicator bar turns blue.

Starting this month, the launch of Coors Light Two-Stage Cold Activation will be supported in many ways from coast to coast. This includes new creative featuring entertainment mogul Ice Cube in two commercials, titled “Cold Talk” and “Cold Challenge,” that depict a humorous stand-off between Ice Cube – hip hop star, actor, screenwriter, director and producer -- and Super Cold Activated Coors Light in a battle over who is colder. To view “Ice Cube: Behind the Scenes, Cold Challenge,” visit http://www.youtube.com/watch?v=vYk0zteaKD4

Known to be one of the most important figures in rap history, Ice Cube can add actor, screenwriter, film director, and producer to his illustrious list of accomplishments. As a rapper, he has sold more than 10 million albums to date. As an award-winning actor, he has appeared in more than 20 films, and he has directed or produced movies such as “Are We There Yet?” and “Barbershop.” Additionally, he served as one of the producers of the Showtime television series “Barbershop” and the TBS series “Are We There Yet?,” both of which are based upon films in which he portrayed the lead character. Cube is getting ready to kickoff a European concert tour in June.

Cube’s popularity and relevance started and grew in the world of hip-hop. However, as his popularity has increased, so has his cross-over appeal. It is Cube’s mass appeal that allows Coors Light to strongly engage and motivate a broad, diverse legal-drinking-age audience to embrace the brand, its cold refreshment and its new Two-Stage Activation bottles and cans.

The Ice Cube commercials will air on a variety of TV stations during the NBA playoffs, including ESPN and TNT. Both spots were created for Coors Light by Chicago-based commonground.

As an extension of the Two-Stage Cold Activation packaging launch, nearly 3,500 beer retailers who meet the right criteria to ensure Coors Light is Super Cold at the point of purchase will be “Super Cold Certified” this spring. The retailers will display a neon sign as evidence that the Coors Light in their store is Super Cold.

For more information on the Coors Light Super Cold Summer and to view the “Cold Challenge” video, visit (http://www.youtube.com/watch?v=vYk0zteaKD4) or visit Coors Light on Facebook.

Views: 76

Tags: Alcohol, Beer, Celebrity, Certified, Challenge, Cold, Comedy, Coors, Cube, Entertainment, More…Funny, Ice, LOL, Light, Packaging, Rapper, Summer, Super, Talk, Video, WTF

Comment

You need to be a member of ThisIs50.com to add comments!

Join ThisIs50.com




Upcoming Releases

Members

 


Example Searches:
music, girls, Bentley

Latest Activity

Peter Skotta liked ChasinDatPaper's blog post 'Power' Star Lela Loren x Chelsea Lately: Talks Having 50 Cent As A Boss + Sex Scenes [Video]
48 minutes ago
YKham commented on 50s Most Wanted's blog post #WCW Presents..."Coco Francesca"...Everyone Is Going "Koo Koo" for Coco!
"She Way Up"
50 minutes ago
F***THEWORLD liked 50 Cent's blog post More Wins For SMS Promotions! Billy Dib & Ryan Martin - TI50
1 hour ago
the enforcer liked Thisis50 TV's blog post Brittany Duet, Sasha Delvalle & Brittany Dailey Talk Nick Cannon; Wild 'N Out - TI50
1 hour ago
the enforcer commented on Thisis50 TV's blog post Brittany Duet, Sasha Delvalle & Brittany Dailey Talk Nick Cannon; Wild 'N Out - TI50
"Damn thats that bad chick from Before I Self Destruct"
1 hour ago
Profile IconThisis50 via Facebook
Thumbnail

EXCLUSIVE! Brittany Duet, Sasha Delvalle & Brittany Dailey Talk Nick Cannon; Wild 'N Out

Brittany Duet, Sasha Delvalle & Brittany Dailey Talk Nick Cannon; Wild 'N Out

Thisis50 & Young Jack Thriller recently spoke with Brittany Duet, Sasha Delvalle & Brittany Dailey on the set of Wild 'N Out. They speak on how they linked u...

Facebook1 hour ago · Reply
Thisis50 TV's blog post was featured

Brittany Duet, Sasha Delvalle & Brittany Dailey Talk Nick Cannon; Wild 'N Out - TI50

Thisis50 & Young Jack Thriller recently spoke with Brittany Duet, Sasha Delvalle & Brittany Dailey on the set of Wild 'N Out.They speak on how they linked up with Nick Cannon for Wild 'N Out & much more!Follow @sashadelvalle @brittanydailey @jackthriller @thisis50See More
1 hour ago
Thisis50 TV posted a blog post

Brittany Duet, Sasha Delvalle & Brittany Dailey Talk Nick Cannon; Wild 'N Out - TI50

Thisis50 & Young Jack Thriller recently spoke with Brittany Duet, Sasha Delvalle & Brittany Dailey on the set of Wild 'N Out.They speak on how they linked up with Nick Cannon for Wild 'N Out & much more!Follow @sashadelvalle @brittanydailey @jackthriller @thisis50See More
1 hour ago

© 2014   Created by 50 Cent.

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service

© 2012   Created by 50 Cent.   Powered by .

Badges  |  Help  |  Terms of Service | Privacy Policy