NY Times Reports:

The hybrid project will include commercials as well as a multimillion-dollar fund to support the singer’s creative endeavors.

“Pepsi embraces creativity and understands that artists evolve,”
Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

The launch will coincide with the release of her next album, which is expected in 2013. Following her performance at the Pepsi-sponsored Super Bowl halftime show in New Orleans on February 3, the “Single Ladies” singer will appear in a global TV commercial for Pepsi (“Live for Now”), her fifth for the soft drink maker since 2002.

Her image will also adorn life-size standees in stores and a limited-edition line of soda cans, which will launch first in Europe in March.

The $50 million will be used for print, out-of-home, as well as in-store advertising and promotions worldwide, with the remainder split equally between Beyoncé’s fee and a “creative content development fund.” Beyoncé will also collaborate on the design of all materials related to the partnership.




Follow @CLop3z

Views: 8396

Comment

You need to be a member of ThisIs50.com to add comments!

Join ThisIs50.com

Comment by MVB ENTERTAINMENT MUSIC GROUP on December 13, 2012 at 2:19pm
Leverage, is lucrative. Make a name for yourself, and you can use that name as collateral.
Comment by QuEeNsFiNeSt on December 11, 2012 at 2:55pm
50 Mill To Ball On You B**** N***** Lol
Comment by SMP on December 11, 2012 at 10:01am
@EZ You read Pepsi's minds lol
Comment by EZBands make StillG.AY mom dance on December 10, 2012 at 5:29pm
Mouth open like she about to give head.
Comment by M.K.J... on December 10, 2012 at 4:52pm
DAMN BEY STAY GETTIN MONEY LOL...
Comment by SMP on December 10, 2012 at 4:10pm
flop, not gonna work
Comment by Marquis TheCrew King on December 10, 2012 at 1:39pm
LOL these comments are crazy!
Joe Pesch "Im Through There"
Edited By Marquis King
Assault With Intent
http://www.youtube.com/watch?v=u2LbzdDKPHQ
Comment by JERMAINE on December 10, 2012 at 12:12pm
pepsi alwayz make profit so there is no go wrong or fail
Comment by QSP on December 10, 2012 at 11:36am
damn thats a good look though yu can't go wrong with 50 mill
Comment by acha franklyn on December 10, 2012 at 11:26am
50 million is not the profit fools read the deal again.....if the promo fail she might loss money go to school boys



Upcoming Releases

Members

 


Example Searches:
music, girls, Bentley

Latest Activity

Beloved Quinones commented on NewMusic's blog post Pvnch & Young Ma- "Brooklyn Everywhere" [Official Video]
"Word sun. Brooklyn dont get down like this (ODB Voice). Is the BROOKLYN Zoo in the mfin house"
2 hours ago
TeamZawles commented on Mega Cityvip's blog post (HOT MIXTAPE!!) Zawles aka Ipitomi - Hustler's Redemption (The Lost Mixtape) Stream/Download
"This is a dope release. Yall got style"
2 hours ago
TeamZawles liked Mega Cityvip's blog post (HOT MIXTAPE!!) Zawles aka Ipitomi - Hustler's Redemption (The Lost Mixtape) Stream/Download
2 hours ago
MR TOP NOTCH commented on ChasinDatPaper's blog post Dr. Dre Handcuffed & Detained By Malibu Police After Motorist Claimed He Had A Gun (Video)
"Cuff the black guy, what about that white guy nutting out? He alright, he's white, gun must be in this rich niqqas house, let's find it"
3 hours ago
MR TOP NOTCH commented on ChasinDatPaper's blog post Dr. Dre Handcuffed & Detained By Malibu Police After Motorist Claimed He Had A Gun (Video)
"What a joke, give a fug what you parked here for f out my driveway I'm Dr Dre, move on b4 you gets beats by dre lol"
3 hours ago
MR TOP NOTCH commented on NewMusic's blog post Gucci Mane - Richest N!gga In The Room (Official Music Video)
"Wackest rapper in the room more like"
3 hours ago
Jennifer Gonzalez posted a blog post

Video : Ryan Stylez (@RyanStylez) f. Sage The Gemini - Down

Ryan Stylez started his own label (Reign Creatives/Reign Records) in 2014 and began working with social media stars who had the talent to take their fame to the next level and into the music business. Ryan has since been launching artists careers, most noticeably his Miami based artist Melissa Sandoval, who built a following in the millions and is promoting her debut project now.In 2016, Ryan has recorded a new album and just released the first…See More
3 hours ago
MR TOP NOTCH commented on ChasinDatPaper's blog post Beyonce Leads The Pack With Eleven 2016 MTV Video Music Awards Nominations. Adele Lands Eight (Full List Inside)
"Every Beyonce fan I know has gone off her, why? Apparently lemonade is trash! Leading the pack! Yeh Illuminati pack"
3 hours ago

© 2016   Created by 50 Cent.   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service

© 2012   Created by 50 Cent.   Powered by .

Badges  |  Help  |  Terms of Service | Privacy Policy