NY Times Reports:

The hybrid project will include commercials as well as a multimillion-dollar fund to support the singer’s creative endeavors.

“Pepsi embraces creativity and understands that artists evolve,”
Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

The launch will coincide with the release of her next album, which is expected in 2013. Following her performance at the Pepsi-sponsored Super Bowl halftime show in New Orleans on February 3, the “Single Ladies” singer will appear in a global TV commercial for Pepsi (“Live for Now”), her fifth for the soft drink maker since 2002.

Her image will also adorn life-size standees in stores and a limited-edition line of soda cans, which will launch first in Europe in March.

The $50 million will be used for print, out-of-home, as well as in-store advertising and promotions worldwide, with the remainder split equally between Beyoncé’s fee and a “creative content development fund.” Beyoncé will also collaborate on the design of all materials related to the partnership.




Follow @CLop3z

Views: 8398

Comment

You need to be a member of ThisIs50.com to add comments!

Join ThisIs50.com

Comment by MVB ENTERTAINMENT MUSIC GROUP on December 13, 2012 at 2:19pm
Leverage, is lucrative. Make a name for yourself, and you can use that name as collateral.
Comment by QuEeNsFiNeSt on December 11, 2012 at 2:55pm
50 Mill To Ball On You B**** N***** Lol
Comment by SMP on December 11, 2012 at 10:01am
@EZ You read Pepsi's minds lol
Comment by EZBands make StillG.AY mom dance on December 10, 2012 at 5:29pm
Mouth open like she about to give head.
Comment by M.K.J... on December 10, 2012 at 4:52pm
DAMN BEY STAY GETTIN MONEY LOL...
Comment by SMP on December 10, 2012 at 4:10pm
flop, not gonna work
Comment by Marquis TheCrew King on December 10, 2012 at 1:39pm
LOL these comments are crazy!
Joe Pesch "Im Through There"
Edited By Marquis King
Assault With Intent
http://www.youtube.com/watch?v=u2LbzdDKPHQ
Comment by JERMAINE on December 10, 2012 at 12:12pm
pepsi alwayz make profit so there is no go wrong or fail
Comment by QSP on December 10, 2012 at 11:36am
damn thats a good look though yu can't go wrong with 50 mill
Comment by acha franklyn on December 10, 2012 at 11:26am
50 million is not the profit fools read the deal again.....if the promo fail she might loss money go to school boys



Members

 


Example Searches:
music, girls, Bentley

Latest Activity

NEW MUSIC liked NEW MUSIC's blog post PeeWee Da Kid Releases “True Story”.
24 minutes ago
NEW MUSIC posted a blog post

PeeWee Da Kid Releases “True Story”.

PeeWee Da Kid Releases “True Story”.The Hot New Single Available to stream on Soundcloud!!! March 2017- Houston, TX- Rapper PeeWee Da Kid of YBK, announces the release of his hot new single “True Story” through Starvin Lion Entertainment/ Empire Distribution. Born in Jennings LA, but raised in Rayne, LA the rapper has been overcoming adversity since birth. The origin of PeeWee’s stage name is more sentimental than you would think. He was given his stage name by his number one fan, his…See More
24 minutes ago
TuneXposure posted a blog post

New Song: Blak Jak – Pressure

Alabama artist Blak Jak drops off his new song “Pressure”. Stream and download below!See More
35 minutes ago
CMLapse Ent. liked CMLapse Ent.'s blog post SuhadSoLegit - "She Can Get It"
36 minutes ago
CMLapse Ent. posted blog posts
37 minutes ago
ThisIs50 posted blog posts
43 minutes ago
CMLapse Ent. liked CMLapse Ent.'s blog post Chicago Rapper Launches New Music Career With First EP ‘Preparation’
48 minutes ago
Profile IconThisis50 via Facebook
Thumbnail

Kendrick Lamar shares video for new single "Humble"

Kendrick Lamar - HUMBLE (Official Music Video)

thisis50.com

Kendrick Lamar follows up the release of The Heart Part 4 with a brand new single called Humble produced by Mike WiLL Made-It. The single comes with a vi…

Facebook56 minutes ago · Reply

© 2017   Created by 50 Cent.   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service

© 2012   Created by 50 Cent.   Powered by .

Badges  |  Help  |  Terms of Service | Privacy Policy