NY Times Reports:

The hybrid project will include commercials as well as a multimillion-dollar fund to support the singer’s creative endeavors.

“Pepsi embraces creativity and understands that artists evolve,”
Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

The launch will coincide with the release of her next album, which is expected in 2013. Following her performance at the Pepsi-sponsored Super Bowl halftime show in New Orleans on February 3, the “Single Ladies” singer will appear in a global TV commercial for Pepsi (“Live for Now”), her fifth for the soft drink maker since 2002.

Her image will also adorn life-size standees in stores and a limited-edition line of soda cans, which will launch first in Europe in March.

The $50 million will be used for print, out-of-home, as well as in-store advertising and promotions worldwide, with the remainder split equally between Beyoncé’s fee and a “creative content development fund.” Beyoncé will also collaborate on the design of all materials related to the partnership.




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Comment by MVB ENTERTAINMENT MUSIC GROUP on December 13, 2012 at 2:19pm
Leverage, is lucrative. Make a name for yourself, and you can use that name as collateral.
Comment by QuEeNsFiNeSt on December 11, 2012 at 2:55pm
50 Mill To Ball On You B**** N***** Lol
Comment by SMP on December 11, 2012 at 10:01am
@EZ You read Pepsi's minds lol
Comment by EZBands make StillG.AY mom dance on December 10, 2012 at 5:29pm
Mouth open like she about to give head.
Comment by M.K.J... on December 10, 2012 at 4:52pm
DAMN BEY STAY GETTIN MONEY LOL...
Comment by SMP on December 10, 2012 at 4:10pm
flop, not gonna work
Comment by Marquis TheCrew King on December 10, 2012 at 1:39pm
LOL these comments are crazy!
Joe Pesch "Im Through There"
Edited By Marquis King
Assault With Intent
http://www.youtube.com/watch?v=u2LbzdDKPHQ
Comment by JERMAINE on December 10, 2012 at 12:12pm
pepsi alwayz make profit so there is no go wrong or fail
Comment by QSP on December 10, 2012 at 11:36am
damn thats a good look though yu can't go wrong with 50 mill
Comment by acha franklyn on December 10, 2012 at 11:26am
50 million is not the profit fools read the deal again.....if the promo fail she might loss money go to school boys



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