Beats CEO Jimmy Iovine Pitched Steve Jobs on Subscription Music Service

Mac Rumors reports:

In a new interview with AllThingsD, Beats Electronics CEO Jimmy Iovine reveals that he is preparing a subscription music service. Although he isn't revealing details yet, he does say that he started pitching the service to Steve Jobs in 2003.

"In 2002, 2003, Doug [Morris, former Universal Music head] asked me to go up to Apple and see Steve. So I met him and we hit it off right away. We were really close. We did some great marketing stuff together: 50 Cent, Bono, Jagger, stuff for the iPod — we did a lot of stuff together.

But I was always trying to push Steve into subscription. And he wasn’t keen on it right away. [Beats co-founder] Luke Wood and I spent about three years trying to talk him into it. He was there, not there … he didn’t want to pay the record companies enough. He felt that they would come down, eventually.

I don’t know what [Apple media head] Eddy Cue would say — I’m seeing him soon — but I think in the end Steve was feeling it, but the economics...he wanted to pay the labels [for subscriptions], but [the fees were] not going to be acceptable to them."

Recently, music streaming services like rdio, Pandora and Spotify have become increasingly popular and Apple is rumored to be working on a Pandora-like "iRadio" streaming service. Iovine mentions that his streaming service would be heavy on curation, like Pandora, rather than simply giving users access to millions of songs like Spotify. Apple's rumored streaming service is said to take the same approach, which makes sense if Jobs did like Iovine's pitch.

Beats and Apple do have a fairly close relationship already, as Apple retail stores tend to use Beats by Dre headphones to demo iPods and other devices.

Read the full interview.

Views: 10005

Comment

You need to be a member of ThisIs50.com to add comments!

Join ThisIs50.com

Comment by DannyTanner on January 11, 2013 at 6:44pm
@187 you za a dumb mofaka hahaha...why the f*** would you want them to bring album sales back you ain't gonna make no profit.
Comment by Tom J on January 11, 2013 at 5:32pm
187, Why? No different you still get the same tracks via download or CD
Comment by me on January 11, 2013 at 12:28pm
man i wish they cud figure out a way to bring album sales back
Comment by bittersweet on January 11, 2013 at 11:36am
@DavidGewirtzInteresting detail. Pretty astonishing, really: A more complete picture of the iTunes economy http://bit.ly/VP4sh6
The gears behind the watch.



Upcoming Releases

Members

 


Example Searches:
music, girls, Bentley

Latest Activity

ThisIs50.com posted a blog post

Geekset Podcast Episode 3 : Saiyan Muzik

Geekset Podcast Episode 3 : Saiyan MuzikOnce again we're back with another episode of the Geekset Podcast. This week the crew goes over Dragon Ball Super and the current battle that is going on. Covering the most recent super heroes trailers and some deeper insight into Neegan from The Walking Dead.Follow Geekset on all social profiles @GeeksetPodcastAppl ePodcast |…See More
31 minutes ago
Profile Icon via Twitter
RT @YouLoveLisha: Just watched @KAMIRAWHITEIS on #50Central . Omg Hilarious. I’m crying 😂 “Get yo daddy interested in you that’s what you n…
Twitter1 hour ago · Reply · Retweet
Profile Icon via Twitter
RT @MalikaManning: A lot of ppl don't get #50Central I watched the first episode loved it reminds me of a #newage in living color #50cent i…
Twitter1 hour ago · Reply · Retweet
Profile Icon via Twitter
RT @mikehilife: #50Central viewing party 8pm - 10pm Feat the homie djjque tonight @ DBAR❗️ @ DBar https://t.co/9Oyyal8jDE
Twitter1 hour ago · Reply · Retweet
Profile Icon via Twitter
RT @Kevinbigprimo: TUNE IN TONIGHT TO SEE THE NEW PREMIERE OF @rebellyus VIDEO ON #50CENTRAL ON BET AND ALSO GO GET… https://t.co/IW48O3LuHz
Twitter1 hour ago · Reply · Retweet
Profile Icon via Twitter
RT @ErinnnStyles: CANNOT wait for tonight's episode!!! #50central #50CentralBET https://t.co/fbGgKOPFom
Twitter1 hour ago · Reply · Retweet
Profile Icon via Twitter
RT @50cent: Check me out to night at 10:30 pm 50Central on BET, DON'T miss it. #50centralbet https://t.co/V23e0FwT6v
Twitter1 hour ago · Reply · Retweet
Thisis50 TV's 3 blog posts were featured
1 hour ago

© 2017   Created by 50 Cent.   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service

© 2012   Created by 50 Cent.   Powered by .

Badges  |  Help  |  Terms of Service | Privacy Policy