Beats CEO Jimmy Iovine Pitched Steve Jobs on Subscription Music Service

Mac Rumors reports:

In a new interview with AllThingsD, Beats Electronics CEO Jimmy Iovine reveals that he is preparing a subscription music service. Although he isn't revealing details yet, he does say that he started pitching the service to Steve Jobs in 2003.

"In 2002, 2003, Doug [Morris, former Universal Music head] asked me to go up to Apple and see Steve. So I met him and we hit it off right away. We were really close. We did some great marketing stuff together: 50 Cent, Bono, Jagger, stuff for the iPod — we did a lot of stuff together.

But I was always trying to push Steve into subscription. And he wasn’t keen on it right away. [Beats co-founder] Luke Wood and I spent about three years trying to talk him into it. He was there, not there … he didn’t want to pay the record companies enough. He felt that they would come down, eventually.

I don’t know what [Apple media head] Eddy Cue would say — I’m seeing him soon — but I think in the end Steve was feeling it, but the economics...he wanted to pay the labels [for subscriptions], but [the fees were] not going to be acceptable to them."

Recently, music streaming services like rdio, Pandora and Spotify have become increasingly popular and Apple is rumored to be working on a Pandora-like "iRadio" streaming service. Iovine mentions that his streaming service would be heavy on curation, like Pandora, rather than simply giving users access to millions of songs like Spotify. Apple's rumored streaming service is said to take the same approach, which makes sense if Jobs did like Iovine's pitch.

Beats and Apple do have a fairly close relationship already, as Apple retail stores tend to use Beats by Dre headphones to demo iPods and other devices.

Read the full interview.

Views: 9988

Comment

You need to be a member of ThisIs50.com to add comments!

Join ThisIs50.com

Comment by DannyTanner on January 11, 2013 at 6:44pm
@187 you za a dumb mofaka hahaha...why the f*** would you want them to bring album sales back you ain't gonna make no profit.
Comment by Tom J on January 11, 2013 at 5:32pm
187, Why? No different you still get the same tracks via download or CD
Comment by me on January 11, 2013 at 12:28pm
man i wish they cud figure out a way to bring album sales back
Comment by bittersweet on January 11, 2013 at 11:36am
@DavidGewirtzInteresting detail. Pretty astonishing, really: A more complete picture of the iTunes economy http://bit.ly/VP4sh6
The gears behind the watch.



Members

 


Example Searches:
music, girls, Bentley

Latest Activity

Thisis50 TV posted blog posts
2 minutes ago
King Foley liked Besir Esati's blog post Drake Receives Key To Toronto (Video)
10 minutes ago
ChronicSmoke commented on ChasinDatPaper's blog post Jay Z Literally Laughs Off "14-Year Drug Dealer" Comments Made By Tomi Lahren Of The Blaze (Video)
"Some of u C**** need to leave where ya living It ain't right. Ur all full of hate and racism. Should all be ashamed. U run that mouth about n****** and crackers where I'm from u gonna get ur wig split for real. Ur RASCIST accusations will…"
21 minutes ago
Daphenous Reid commented on ChasinDatPaper's blog post Kanye West Performs 'Ultralight Beam' Ft. Chance the Rapper, Kelly Price, Kirk Franklin, The-Dream & El Debarge On Saturday Night Live (Video)
"Kirk Franklin is crossing over into worldly (secular) music. Talk about back sliding"
29 minutes ago
Profile IconThisis50 via Facebook
Thumbnail

Kanye West Performs 'Ultralight Beam' Ft. Chance the Rapper, Kelly Price, Kirk Franklin, The-Dream & El Debarge On Saturday Night Live (Video)

Kanye West Performs 'Ultralight Beam' Ft. Chance the Rapper, Kelly Price, Kirk Franklin,...

thisis50.com

Video After The Jump Kanye West was the musical guest on Saturday Night Live yesterday.…

See More
Facebook39 minutes ago · Reply
ChasinDatPaper's 3 blog posts were featured
40 minutes ago
ChasinDatPaper posted blog posts
40 minutes ago
Xcel commented on ChasinDatPaper's blog post Kanye West Writes That He Is $53 Million In Personal Debt In A Series Of Rambling Tweets
"@epitome How about you GTFOH"
46 minutes ago

© 2016   Created by 50 Cent.   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service

© 2012   Created by 50 Cent.   Powered by .

Badges  |  Help  |  Terms of Service | Privacy Policy