'Avatar' Already Biggest Selling Blu Ray Disc In History With 2.7 Million Sold In Just 4 Days. Moves 6.7 Million DVDs Total



James Cameron didn't need 3-D to break this record.

Just four days after debuting on store shelves, "Avatar" has sold 2.7 million Blu-ray discs to consumers in the U.S. and Canada, according to 20th Century Fox -- more Blu-rays than any previous movie has sold. The previous record holder, "The Dark Knight," has sold 2.5 million Blu-rays since its debut 16 months ago.

Fox also sold 4 million standard definition DVDs. The combined total makes "Avatar" the biggest DVD launch of the year, breaking a previous mark of 4 million Blu-ray and DVDs combined set by "The Twilight Saga: New Moon" on its first weekend in March.

"Avatar" also debuted Thursday in France, where it sold a combined 400,000 units on DVD and Blu-ray, the biggest-ever launch in the country. It is at the top of the charts in Germany as well, although specific sales figures weren't immediately available. It goes on sale in Great Britain on Monday.

The huge debut for "Avatar" on home video dispels concerns that consumers wouldn't want to see it on a 2-D home television after most watched it in theaters in 3-D. Eighty-three percent of "Avatar's" $746.4-million domestic gross has come from theaters with 3-D screens. More than 70% of its $1.975-billion international gross has come from 3-D.

The news comes as Fox recently signed deals with kiosk renter Redbox and DVD-by-mail firm Netflix that keep "Avatar" and all of the studio's future releases off the services until 28 days after they go on sale.

"Avatar" provides a much needed shot in the arm to Hollywood's home entertainment business, which saw its revenue fall 8% in the first three months of the year and 5% last year.

Source: L.A. Times

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Comment by juan on April 27, 2010 at 2:47pm
thats alot of money and that just now YEAR FROM NOW IS WHEN WERE REALLY GONNA SEE THE CLOSING SALES CAUSE IT WILL KEEP SELLING SLOWLY AFTA AND I HAVENT SEEN THE MOVIE IDK WAT ITS ABOUT...
Comment by Tha_Gawd_A.O. on April 27, 2010 at 12:08pm
rule 34 indishoe
Comment by ladybug on April 27, 2010 at 9:15am
this movie is awesome, love it!!!!!!!
Comment by Mae$tro on April 27, 2010 at 8:34am
This movie is fantastic ! I've seen him so much times and i can't stop to watch him next time ;D
Comment by LU on April 27, 2010 at 8:01am
I BOUGHT IT AND WATCHED IT YESTERDAY WITH MY KIDS!!!
Comment by 1THUG aka Tha NYCHA LEGEND!! on April 27, 2010 at 7:45am
@ therela: wont chu tell us how you really feel about it...........
Comment by Csabi on April 27, 2010 at 5:51am
s*** movie...s*** lame asss.....
Comment by Jerzz973 on April 27, 2010 at 2:47am
ppl actually watch dat booty a** movie lmao
Comment by 1THUG aka Tha NYCHA LEGEND!! on April 27, 2010 at 12:02am
i bought tha bloo-ray off diss chinese negga sellin them from a bookbag...it was real real good quality except some negga kept walkin in front tha screen...axin errybody if they wanted a large popcorn..........
Comment by tOOiLL on April 26, 2010 at 11:20pm
People couldn't wait to go back to Pandora..I know I got the Blu-Ray. But don't get it, I waz mad as hell when I found out it didnt have any special features, I mean whats the point of a Blu-Ray/DVD without Special Features, felt n***** slipped me a micky



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