Remember British Knights Sneakers? We Do


From BallerStatus.com -- In the early '90s, my life was consumed with newness and change. Fresh styles. Clean kicks. A changing of the guard that fit my lifestyle and represented me.

My interests were simple -- sports and rap. My aesthetic was formed through these dual focuses. The NBA was my thing, and just as I had two main interests, NBA teams were all about building on a superstar duo. We all knew Scottie and Mike. Malone and Stockton were becoming a known power. But, as my musical taste and fashion focus was shifting, there was also potential in the league for a bold set of rising stars. The era of NBA jam, duos were the JAM.

Charlotte had Larry Johnson (who was awarded Rookie of the Year) and Alonzo Mourning. New Jersey, the brash New York point guard Kenny Anderson and a multifaceted power forward named Derrick Coleman.

The Nets were my go-to squad on video games. I could drive. I could shoot the three. I could take Coleman inside and out. Plus, they had uniforms that were hard to ignore. Though I can never remember exactly when, they wore tie dye. Tie Dye! Ridiculous.

Aside from the tanks and shorts, I remember the footwear. Particularly on Coleman. British Knights. Dymacel technology. It was cooler than react juice, hextalite, air. Diamonds! Way before all that nattering by Swizz Beatz, British Knights had rocks on lock.

90s Commercial

Combining new technology with hip-hop swagger, the Coleman British Knights deal fused my interests. Sure, the AF1 and certain Fila models were big on road, but here was (in my mind) the road coming to the court. And, with proper styling. British Knights paid Coleman a cool $10 mill in '92. That was hip-hop too. Being young, looking fly, getting money.

This changed my view of what sponsorship could be. Crossing over, not just markets, but activities.

British Knights, in my memory, was all about Coleman, diamonds and hip-hop. Before Iverson, that was the merger. And before another Syracuse forward, John Wallace, tried to work a street brand into the league (Karl Kani), Coleman and British Knights set the bar.

Source: http://www.ballerstatus.com/article/beyondhiphop/2008/09/5417/

Views: 492

Tags: British, Knights, Sneakers

Comment

You need to be a member of ThisIs50.com to add comments!

Join ThisIs50.com

Comment by JV A.K.A THE HATER on September 14, 2008 at 12:03pm
NO....NO.....NOOOOOOOOOOOOO!



Upcoming Releases

Members

 


Example Searches:
music, girls, Bentley

Latest Activity

Marvin Bernard commented on ChasinDatPaper's blog post Iggy Azalea Beats Drake & Eminem For 'Favorite Hip Hop Album' & 'Artist.' Katy Perry & Beyonce Win Big At The 2014 American Music Awards
"Lord Jamar Alert; Lord Jamar needs to opine on these culture vultures!!!"
18 minutes ago
Cain Marko commented on NewMusic's blog post Chief Keef - Trust My Gun
"The CIA is behind this."
19 minutes ago
class_act commented on ChasinDatPaper's blog post Bill Cosby's List Of Accusers Grows To 14. Comedian Gets Standing Ovation During Florida Show (Video/Poll)
"Black people need to stop blaming white people for their problems huh Bill. Stupid mf! Thinking he's better than other blacks."
22 minutes ago
URKILLER commented on ChasinDatPaper's blog post Iggy Azalea Beats Drake & Eminem For 'Favorite Hip Hop Album' & 'Artist.' Katy Perry & Beyonce Win Big At The 2014 American Music Awards
"Awards shows are irrelevant so I ain't even mad."
1 hour ago
URKILLER commented on ChasinDatPaper's blog post Iggy Azalea Beats Drake & Eminem For 'Favorite Hip Hop Album' & 'Artist.' Katy Perry & Beyonce Win Big At The 2014 American Music Awards
"Godamn, black people should've even showed up to this wack s***."
1 hour ago
Dirty South commented on ChasinDatPaper's blog post Iggy Azalea Beats Drake & Eminem For 'Favorite Hip Hop Album' & 'Artist.' Katy Perry & Beyonce Win Big At The 2014 American Music Awards
"Iggy isn't a rapper. She's a puppet who raps. Lol All good though. I don't care about these award shows because the s*** is all politics and hype. The producers of the shows know what they're doing and it has nothing to do with…"
1 hour ago
Fake Is The New Trend??? commented on ChasinDatPaper's blog post Manny Pacquiao Already Preparing For Floyd Mayweather Jr. Fight After Destroying Chris Algieri "The Fans Deserve That Fight" (Video/Audio/Pics)
"floyd dude needs to accept now no more excuses lmao"
2 hours ago
My Name Is My Name commented on ChasinDatPaper's blog post Iggy Azalea Beats Drake & Eminem For 'Favorite Hip Hop Album' & 'Artist.' Katy Perry & Beyonce Win Big At The 2014 American Music Awards
"#QueenKaty"
2 hours ago

© 2014   Created by 50 Cent.

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service

© 2012   Created by 50 Cent.   Powered by .

Badges  |  Help  |  Terms of Service | Privacy Policy