Battery Records????
BMG Label Group, half of the Sony/BMG behemoth, is putting a firm foot forward in the urban music market with the creation of a new imprint called Battery Records. Intended to grow and develop young urban talent, in an age where such development is sorely lacking, Battery Records marks Sony/BMG’s unswerving dedication to music quality and breadth across all genres.
Heading the imprint is savvy industry lifer Neil Levine, most recently the head of Capitol Music Group’s urban division. Levine now assumes the title of Senior Vice President and General Manager of Battery Records, reporting to recently appointed BMG COO Ivan Gavin. Levine’s rap roots trace back over twenty years, when he formed Round The Globe Music, a marketing and promotions company aimed at championing the then-fledgling art form. He then spun that entrepreneurism into founding Penalty Records. Stops at TVT Records, Ryko, and Imperial Records would follow. Now charged with uncovering and cultivating young talent for Sony/BMG, Neil brings his ample talents to a Sony/BMG family comparably able.
Says Neil: "I'm thrilled to be re-united with [BMG COO] Ivan Gavin and to work with CEO Barry Weiss, the best record man in the business. I 'm also excited to be part of a winning team with Tom Carrabba [EVP & GM, Zomba Label Group] and Tom Corson [EVP & GM, RCA Music Group]."
Battery Records shares New York offices with Sony/BMG’s RED Marketing Group. An independent distribution arm, RED is known best for powerhouse pop and rock acts. It steps further into the spotlight with a heavy dose of urban swagger. The synergy between RED and Battery Records gives Sony/BMG a unique and enviable position in the urban sphere, allowing Levine and his staff to move within Sony/BMG’s ranks for talent. Battery’s first crop of up-and-comers spans the South: Sunny Valentine from Texas, Sir Will from Atlanta, and Nashville’s Lil’ Goonie, signed to Jive/Zomba.
Additionally, Battery welcomes established artists, still viable in the marketplace and who seek new situations that include non-traditional deal models. These innovative models, intended to revitalize the flagging music industry and promote across multiple platforms, include: touring/ merchandising arrangements and DVD releases. Other tasks under the Battery banner include releasing material from the BMG catalogue, and overseeing the early-stage development of certain acts signed to labels such as RCA's J Records or Zomba's Jive Records.
"This will provide a broader platform and offer a greater margin of success for our evolving urban artists and new artists in general," said Tom Carrabba, Zomba Label Group's executive vice president and general manager.
Urban-centric labels typically sign ten to fifteen artists a year alongside an existing roster. In that logjam, less prominent artists are often deemed expendable while resources are funneled toward the label’s top acts. Albums get cut but never released. Not so with Battery Records, which aims specifically to promote fresh young talent and prepare said talent for the world’s biggest stages. The development energy and raw enthusiasm Battery promises smacks of the early days of hip-hop’s genesis. Now for 2008 and beyond, Sony/BMG is prepared to push urban music into an as-yet unseen stratum. The timing couldn’t be better.
Comment
-
Comment by YUNG HAZZARD on October 13, 2008 at 4:41pm - MYSPACE.COM/DISTRICTEMPIREENT
-
Comment by CORDAY on August 30, 2008 at 6:30pm
- myspace.com/mellosoulonline
-
Comment by shady on August 26, 2008 at 3:54pm -
NEW !!!!! -FREE THISIS50 MIX1 OF 3 ALL FREE ..
http://www.zshare.net/download/1768370729c71c54/
BY SHADY UK FOR THISIS50 AND MYSPACE ONLY
LINK IS ZSHARE ...CHECK IT
MYSPACE.COM/SOSHADYBABY
FOR THE OTHER 2 CDS COMIN SHORTLY AND FOR FREE
"ONLY ON MYSPACE AND THISIS50.COM ...
[THIS WEEK STREET POWER2+DANJA HANDZ+50 CENT CDS ALL FREE] HOLLA
http://www.zshare.net/download/17203251cb3e1926/
-
Comment by shady on August 26, 2008 at 3:54pm
-
NEW !!!!! -FREE THISIS50 MIX1 OF 3 ALL FREE ..
http://www.zshare.net/download/1768370729c71c54/
BY SHADY UK FOR THISIS50 AND MYSPACE ONLY
LINK IS ZSHARE ...CHECK IT
MYSPACE.COM/SOSHADYBABY
FOR THE OTHER 2 CDS COMIN SHORTLY AND FOR FREE
"ONLY ON MYSPACE AND THISIS50.COM ...
[THIS WEEK STREET POWER2+DANJA HANDZ+50 CENT CDS ALL FREE] HOLLA
http://www.zshare.net/download/17203251cb3e1926/
-
Comment by shady on August 26, 2008 at 3:54pm
-
NEW !!!!! -FREE THISIS50 MIX1 OF 3 ALL FREE ..
http://www.zshare.net/download/1768370729c71c54/
BY SHADY UK FOR THISIS50 AND MYSPACE ONLY
LINK IS ZSHARE ...CHECK IT
MYSPACE.COM/SOSHADYBABY
FOR THE OTHER 2 CDS COMIN SHORTLY AND FOR FREE
"ONLY ON MYSPACE AND THISIS50.COM ...
[THIS WEEK STREET POWER2+DANJA HANDZ+50 CENT CDS ALL FREE] HOLLA
http://www.zshare.net/download/17203251cb3e1926/
-
Comment by shady on August 26, 2008 at 3:54pm
-
NEW !!!!! -FREE THISIS50 MIX1 OF 3 ALL FREE ..
http://www.zshare.net/download/1768370729c71c54/
BY SHADY UK FOR THISIS50 AND MYSPACE ONLY
LINK IS ZSHARE ...CHECK IT
MYSPACE.COM/SOSHADYBABY
FOR THE OTHER 2 CDS COMIN SHORTLY AND FOR FREE
"ONLY ON MYSPACE AND THISIS50.COM ...
[THIS WEEK STREET POWER2+DANJA HANDZ+50 CENT CDS ALL FREE] HOLLA
http://www.zshare.net/download/17203251cb3e1926/
-
Comment by Cole P on August 19, 2008 at 2:02am - Sign me, myspace.com/charismaticishere, I'm a fresh upcoming artist, already got well over 1, 500, 000 plays. Classic Music period.
-
Comment by Peppah Go MuZic/ Peppah Gos on August 18, 2008 at 12:04pm - My Shit speaks 4 itself.....but don't just take my word 4 it.........Get @ Me, I'm Worthy......G.O.S.
-
Comment by P-REAL on August 13, 2008 at 8:15pm -
NEW G-UNit MIXTAPE- FREE DOWNLOAD HERE
http://www.zshare.net/download/16791547eca3a52c/ Delete Comment
-
Comment by Ms. AllDat on August 9, 2008 at 4:22am - www.myspace.com/cadenceonlinemusic
Welcome to
ThisIs50.com : IF IT'S HOT IT'S HERE!
The #1 Entertainment Blog Community! "BEFORE I SELF DESTRUCT" OUT NOW! JOIN and become a member to access exclusive content!
ad
Badge
Latest Activity
I was listening last night and they gave their list of the 10 most important rappers of 09. It was based on their accomplishments in music and business. Of course I was surprised when Drake was # 10. Guess who the top 5 were lol? We all know who was…
he should not have stopped doing mixtapes
I think that was a shot at 50 pouring blood on the skull from forever king mixtape
The internet is buzzing about the recent arrest of Grammy Nominated and Multi-Platinum Producer Shawty Redd. We have confirmed from reliable sources that the platinum producer is incarcerated and is currently waiting to be be arraigned on murder ch…
French Montana & Pee Wee Kirkland Interview + Dame Grease Talks About Max B!
http://www.thisis50.com/profiles/blogs/french-montana-amp-pee-wee
WHO CARES! FUCK JESUS NICCA!
Forum
Post Your Blog Entry Here
You think you can write?
You think your blog deserves coverage?
Are you always up on the new music, rumors, pictures and videos before everyone else?
Shine on THISIS50.COM, and get YOUR blog entry featured on the front page...
Paste a link to your blog here
We will feature the best ones on the blog on the home page of Thisis50.com
No need to put it many times!! 1 time is enough .. our team will review this discussion many times a day
1 discussions
Post Your Discussion Here
You think you have interesting topics to share?
You think your discussion is worth being on top of the forums?
Do you post exclusive or funny content before everyone else?
Shine on THISIS50.COM, and get YOUR discussion entry featured on the top of the forums...
Paste a link to your discussion here.
We will feature the best ones on the top on the forums on Thisis50.com
No need to put it many times!! 1 time is enough .. our team will review this discussion many times a day.
Also, if you see any spam on the forums, you can let us know here and we will take care of it.
Note: Every few days discussions get unfeatured and new ones get featured, so no need to ask us why it's not on top anymore ;)
1 discussions
Ask 50 Cent a question
Here is the OFFICIAL category to post your questions for 50 Cent. He will answer them LIVE any time he wants on the INTERACT section: Watch 50 Cent LIVE
1 discussions
ad
© 2010 Created by 50 Cent
You need to be a member of ThisIs50.com : IF IT'S HOT IT'S HERE! to add comments!
Join this Ning Network