Nike shoes inc. is taking a patriotic stance during rough times for the US Economy. Executing sales growth via international sneaker culture and marketing, the brand finds itself giving back to the country that made Nike a success. Paying homage to the crowd that has carried the shoe brand during it's greatest moments, Nike is giving 20% off Nike and Air Jordan shoes for the first time in NikeStore.com history!

"Sneaker heads are not able to spend what they could 4 years ago. Everyone in the United States is effected by the oil greed and waste of tax payers money. So as a sneaker head, it's great to see Nike give such an offer on sneakers, Air Jordan especially, because kids still like coming back to school with a fresh pair of kicks. As Young Jeezy and Kanye West said, even if broke, we want to put on for our city," says Rodrick Rainey, Creative Director of Nike sneaker culture site KicksAndChicks.com and founder of Hip-hop clothing site SoJones.com.

Nike has prided itself over re-inventing fashion and sneakers for the past two decades. Projecting some of the most interesting color ways and shoe blue prints in sneaker history, the brand has been virally successful. No other sneaker brand has had as much success as Nike and its Air Jordan sub brand, without consistent money spent on marketing via television and print.

NikeStore.com, which was launched in April 2006, is Nike's Official digital retail space. The site has seen much expansion over the years but never given discounts on Air Jordan launch, nor Air Jordan retro products. Nike has also kept major retail chain discount offers straying from it's more popular shoes such as Nike Dunks and Air Force 1s.

"We already used the code! Nike nor Air Jordan brand has ever given an offer like this," said Rainey about the discount. The Creative Director has taken advantage of Kicks and Chicks affiliation to supply their project. "We purchased two of the new Air Jordan collezione packages for upcoming photo shoots with models Taylor Hope and Judy Styles," continued the young innovator.

Sneaker collectors, High schoolers, and College Students wishing to use the Nike discount must visit www.KicksAndChicks.com to get the 20% off discount code for NikeStore.com. Located on the front page of the site, NikeStore.com has affiliated with the popular sneaker news site to launch it's ′Back To Sport′ campaign. It is hoped KicksAndChicks.com's Nike Store link is used along with the discount code to support the project.