50 Cent To Launch Men's Fragrance This Fall In Macy's

Rapper 50 Cent — aka Curtis Jackson — is teaming up with Lighthouse Beauty to create a fragrance. Due this fall, the men’s scent, dubbed Power by 50 Cent, reportedly will launch first at Macy’s. The rapper is an equity partner in the venture. Power by 50 Cent is the first launch for the newly formed Lighthouse Beauty, which is comprised of artist managers at Brand Asset Management, the celebrities they represent, and developers and distributors of luxury fragrances. “The typical musician or actor might not know much about developing a fragrance or a skin care line, but he definitely wants to capitalize on his brand potential,” said Chris Lighty, chief executive officer of Brand Asset Group and founder of Violator Management. “After spending years bringing clients to major corporations to forge partnerships, I wanted to take that synergy to the next level by establishing a destination for artists and celebrities to create and distribute their brands from start to finish. What we’ll do at Lighthouse Beauty is not only transform a name into a product, but also take that product from its inception to the shelves.” Collaborations for the company will not be limited to those celebrities represented by Brand Asset Management, he said. Lighthouse Beauty is helmed by Lighty, Howard Sherman of Mod Beauty, Philip Zellner of Product King Marketing, World Source Marketing Group, 111 Design and Edge Display, and Glenn Nussdorf, a major shareholder of Parlux, Perfumania and Quality King. By:WWD

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Tags: 50, fragrance, macys

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Comment by CHRIS...UK...POW on June 9, 2009 at 5:11pm
50 scent... POW
Comment by G-Unit_Soldier_420 on June 9, 2009 at 5:03pm
G G G G UNIIIIIIIIIIIIIIIT KEEP FINDING WAYS TA GET DAT PAPER FIF !!

WHEN DOES YOUR ALBUM DROP AND WHEN ARE YOU GOING TO START MANUFACTURING THE G-UNIT CLOTHING LINE AGAIN ??

IMMA COP THAT COLOGNE GOOD GOING FIF !
Comment by Cristian Dorin on June 9, 2009 at 4:58pm
Fif will be getting that Fragrance money huh?Guess the haters will talk on that too...anyway keep it real like that 50 !!!
Comment by Totalblur on June 9, 2009 at 4:51pm
if its smells good ima buy it
Comment by RuudboyP on June 9, 2009 at 4:41pm
Oh yeah! We gettin that Mula!! Go 50, u da real BOSS!!
Comment by PLAYBOYDHDTV on June 9, 2009 at 4:30pm
u cant be a rapper forever but you dam sure got these n***** on how to get money and you keep gettin it. and you promotin n***** all day and they still hate you its a f***** up world. GggGunit
Comment by ghost on June 9, 2009 at 4:24pm
Fif, keep doing ur thing n don`t watch wat pple say cos u pay pple 2 advise u on wat to do n i think they knw best cos dat`s wat they do. Don`t 4get 2 send me a sample lol
Comment by C-NOTE$ aka CREFLO DOLLA on June 9, 2009 at 4:16pm
BAWSE
Comment by LadyTruth®™ on June 9, 2009 at 4:08pm
Thats Whats Up Cant Wait 2 smell The Power of 50!!!
Comment by Christina♥'sMJ on June 9, 2009 at 4:08pm
good for him! ;)



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