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While at the Consumer Electronics Show (CES) earlier this month, 50 Cent sat down with Parmy Olson of Forbes to discuss his SMS Audio headphone brand and why his company is unique.
"A lot of the actual artists that you see with other audio companies are there with basic license agreements. Meaning they receive an advance in exchange for utilizing their likeness in association to the actual brand," 50 said. "Probably if they attended CES they were hear for about an hour. This is my third time attending CES. The first time I was here I just had a 3D rendering of what I wanted the style of the headset to look like. The second time I attended I acquired KonoAudio. They were already a profitable company. And acquiring that is what allowed me to make my vision for SMS Audio real."
50 said SMS Audio has exceeded his expectations so far with it's early success.
"This is like my first album. This actual company is like my first record," 50 explained. "I intended for it to be successful, I worked for it to be successful. I didn't anticipate it being successful as fast as it actually is. In a year's time we've been able to launch in 46 countries. We've made the projections for the year."
50 goes on to talk about the sound quality of the headsets, his input on their design and why he offers the headsets in various colors.