50 Cent Talks Timbaland's Involvement With SMS Audio, Philanthropy, Confirms February 26 Release Date For 'Street King Immortal' & More At CES 2013 [Video]


Video After The Jump


50 Cent is in Las Vegas at the 2013 Consumer Electronics Show promoting SMS Audio. MSN's Joseph Lee caught up with the business mogul to talk about his headphone line, Timbaland coming on board as an investor and how fast the company is growing.


"It feels great when you meet your projections," 50 joked, when asked how it feels to be CEO of SMS Audio. "We've had huge success. The touring in my music career has helped out a lot in the SMS venture because we've been able to launch in 46 countries over the last 2 years. I anticipated success, not as fast as it's actually taking off but sometimes you're surprised in a positive way."



50 said Timbaland became interested in investing in the company after falling in love with the special DJ edition headphones.


"He's just somebody that I actually respect. I play my music [and] use him as a soundboard to see how he responds to it," explained 50. "I sent him in a gift package the headsets from SMS Audio. And he starts to wear them in the studio, the DJ version of the headsets. He kind of fell in love with it and he had his investment guys sort out the possibilities of investing in the company. He invested and now he has equity ownership. He can help me in the decision making process while utilizing other acoustic engineers to get the highest sound quality possible."


50 goes on to talk about the charitable aspect of his business ventures and confirms his Street King Immortal album will be in stores on February 26th.


"I've worked on this album for 3 years," 50 said. "I've actually over-recorded it. I've recorded almost 70 songs for it. I'm going through a process right now where I have to cut records that I really love in order to meet different price points online that I know will be more effective sales wise. It's gonna be tough for me to get rid of some of the songs because I like them so much. In my head it has to be a certain way. I'm working on that process now. I'm happy with it... I'm excited."

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Comment by F U C K IT!! (51-50) on January 10, 2013 at 1:01pm
i stopped watching the interview because the interviewer sound like a faggg
Comment by Henry_corp on January 10, 2013 at 10:30am
interscope have friends within other labels... they r the secret society .. they r not WITH fif they r for themselves...
Comment by NATE \m/ (-_-) \m/ on January 10, 2013 at 8:53am
Interscope shold stop being a bi tch & let 50 cent premote his products under Interscope funded videos thoes cheap @ss are holding back big $$$$
Comment by 1THUG aka Tha NYCHA LEGEND!! on January 10, 2013 at 8:47am
February?? Aint gon happen cappin!! Fif you needa get consistent wit tha music: you eitha pre-get rich or post-get rich!! You decide negga!! Pre-get rich aint gon get you mainstream sales negga, but tha streets fugg wit it!!
Comment by Zaza on January 10, 2013 at 12:55am
I really love how FiF is giving so much back.. Im gonna call Him Father Abraham..
Comment by Zaza on January 10, 2013 at 12:48am
But why does the asian got so much Flower Power damn.. can't even focus ..right now!!lol
Comment by www.Luigi504.com on January 10, 2013 at 12:43am
70 trax?! Sheesh send me the unreleased stuff lol
Comment by HoE KillA 253 on January 9, 2013 at 9:51pm
he should do a double disc... that would be poppin
Comment by Jots on January 9, 2013 at 9:40pm
He should fill up the cd completely with tracks to the max recording time. Make the digital album $10 but keep each individual song at $0.99. More people will buy the album which is what you're aiming for.
Then maybe an online only deluxe version like the guy below said with all those other tracks that didn't make the cd cut.
Flood the streets with so much music all at once.
Comment by TOTCD on January 9, 2013 at 9:30pm
The rap game needs this album to do good.



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