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In a continuation of his conversation with Lee Hawkins of the Wall Street Journal, 50 Cent delves deeper into his business ventures.
He explains investment partner Timbaland's role at SMS Audio in helping to fine tune the headset's sound. Carmelo Anthony came on board as the company was developing it's sports collection. What initially started out as a friendship between the basketball star and business mogul turned into an investment opportunity for Carmelo.
50 also discusses the success of his deal with Lucas Films for a line of Star Wars headphones, Power, Floyd Mayweather Jr,, growing his SMS Promotions boxing brand and looking to continue doing business with HBO and hopefully working with Showtime.
50 and and his business partner Brian Nohe announced that SMS Audio will announce a deal with a major tech company in the near future.
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