Video After The Jump
Jimmy Iovine is the Chairman of Interscope Geffen A&M Records, and part owner of Beats By Dre. A heavy emphasis is placed on promoting Beats in artist videos, photo shoots and advertisements. With 50 Cent being the CEO of SMS Audio headphones, his last couple of years at Interscope proved to be a challenge.
50 sat down with Rob Markman from MTV to discuss what that situation was like.
Not that there wasn't a whole lot of support, but just an actual fear factor created from the aura of respect that Jimmy [Iovine] has within the Interscope system," 50 explained. "When you see Interscope turn into Beats Records, where everyone that you see is actually marketing Beats headphones — you don't even see a music video without Beats headphones in it. So, when the only task from the actual video department is to make sure that I don't put my headsets in the actual video — and then when we do see a rough cut, I see SMS Audio that I had on my hat is blurred out of the music video. I've never had a record company at any point... decide to alter the artist's clothing,"