50 Cent Speaks On The Conflict Of Interest Between His SMS Audio Headphones & Beats By Dre At Interscope [Video]


Video After The Jump


Jimmy Iovine is the Chairman of Interscope Geffen A&M Records, and part owner of Beats By Dre. A heavy emphasis is placed on promoting Beats in artist videos, photo shoots and advertisements. With 50 Cent being the CEO of SMS Audio headphones, his last couple of years at Interscope proved to be a challenge.



50 sat down with Rob Markman from MTV to discuss what that situation was like.


Not that there wasn't a whole lot of support, but just an actual fear factor created from the aura of respect that Jimmy [Iovine] has within the Interscope system," 50 explained. "When you see Interscope turn into Beats Records, where everyone that you see is actually marketing Beats headphones — you don't even see a music video without Beats headphones in it. So, when the only task from the actual video department is to make sure that I don't put my headsets in the actual video — and then when we do see a rough cut, I see SMS Audio that I had on my hat is blurred out of the music video. I've never had a record company at any point... decide to alter the artist's clothing,"

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Comment by P.C.B on March 26, 2014 at 11:58am
So finally Independent. Check this out https://www.youtube.com/watch?v=FIlesmxbXgs
Comment by G-Unit_Soldier_420 on March 25, 2014 at 10:45am
f*** jimmy iovine!
Comment by Jaggz on March 25, 2014 at 9:33am
for all Canadians it's not thisis50.com that is blocking the video. MTV.com blocks off video's to Canadian IP addresses.
Comment by hOLLANDjUNGLE on March 25, 2014 at 9:01am
makes sense
Comment by Tone capone on March 25, 2014 at 8:57am
keep doin ya thing my nigg...they cant black ball no more.got to get my sms headphones.
Comment by yves Seguin on March 25, 2014 at 8:30am
i'm from Canada...I'm on the f****** map. You shout NY NY. I shout TO TO. So why the f*** can't i see this video. I've been buying your cds for years
Comment by Gz-up-hoes-down on March 25, 2014 at 7:15am
C'mon thisis50 post that pilot track man that s*** is fire! Stop playing games!! We be already heard it and we'll definitely buy it on iTunes as well so just post the damn track! S***!! Every website has posted it apart from here!!! Smh!!
Comment by Universal on March 25, 2014 at 3:47am
F*** beats them s*** break too easy. SMS Audio all day!
Comment by PLAYBOYD on March 25, 2014 at 3:37am
I just ordered my sms f*** these beats my playstation headphones sound better than beats
Comment by GANGSTA WAYNE on March 25, 2014 at 1:31am
sms are way better i swear to god there are

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