Video Link After The Jump
In 2003, Reebok International inked a deal with 50 Cent to create a signature G-Unit sneaker. The partnership was a success for both parties.
50 recently spoke with Revolt TV to reflect on the deal.
"Some of the deals look alike because you see more than one person doing a deal, it seems similar," 50 said. "But the structure of the actual deal is more profitable for one guy than it is for the other guy. They'll talk about RBK deal. That really was a response to losing the bidding war for LeBron James. In reality, the G-Unit shoe outsold the Shawn Carter shoe six to one. I made over 80 million dollars during the RBK time period. If I’m lying. I’m flying. You know how they say men lie women lie numbers don’t.”