50 Cent Celebrates Headphone Launch @ New York’s James Hotel. Announces Partnership With "Feeding America" To Help Families In Need Throughout The U.S. [Pics]

 

50 Cent's Street King initiative was just the first step as he continues to look for ways to help those less fortunate. With SK, the business mogul/rapper/actor teamed with the United Nations World Food Programme (WFP) to help provide meals to one billion people in underdeveloped countries.

 

At the launch of his SMS By 50 headphone line Monday (December 5) at NYC's James Hotel, Fif announced a similar philanthropic component is tied to the headphones. This time he has partnered with Feeding America, a non-profit organization that feeds families in need throughout the United States.

 

"I’m trying to create a template that’ll become a standard," 50 told Rolling Stone. "A lot of the problems that Americans have, there’s no money to solve them. If we’re having stimulus package for them, [points to New York skyline], who’s there to help families? According to World Bank numbers, 1 percent of revenue from big business would solve all extreme poverty. Imagine if every bottle of Ciroc provided meals? If I’m able to influence my peers – because we have a lot of influence, we’re out in the public eye – if you start seeing myself, and the Jay-Z’s and the Diddy’s doing these kinds of things with the big companies that they’re associated with, it would make a dent in the actual problems. So for every pair of headphones sold, 250 meals are being provided, for all domestic sales in-store and at smsby50.com."

 

Another big headline this week has been the signing of DJ Pauly D to G-Note Records. 50 told Rolling Stone he saw a unique opportunity with the "Jersey Shore" star.

 

"When Pauly came by to see me, they had options. They had several places that they were going, and people that were interested in doing a deal with him," explained 50. "Obviously, the momentum from Jersey Shore was spun off into him being the first one to have his own independent series. They’re moving places and DJing in front of bigger audiences, and getting ready to make moves internationally, where the DJ is the star, overseas. When I sat with him, I saw the opportunities we could have moving forward, with brand extension and packaging the music."

 

As far as what Pauly D brings to the table musically. The DJ will offer his own unique brand of sound according to 50.

 

"I call him 'the bridge.' He’s going to be something between what you would get from a DJ Khaled or a DJ Drama and what you would get from David Guetta."

 

 

 

 

 

 

 

 

 

 

 

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Tags: 50, @, Celebrates, Cent, Families, Feeding America, Headphone, Help, Hotel., In, More…James, Launch, Need, New, Teams, The, Throughout, To, U.S., With, York’s, [Pics]

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Comment by Trinity Daniels on December 9, 2011 at 12:48am
http://www.thisis50.com/video/trinity-up-all-night-official-video | Twitter: @FollowTrinity #UpAllNight
Comment by top 3 = Ross/Banks/Kiss on December 8, 2011 at 4:48am
@ Jay truth, that last part had me laughing ..... but the reason why I support these headphones is because he's telling us the consumers that for every purchase of the headphones, 250 meals are provided, unlike the sk energy drink where they made it seemed like the pure initiative of the purchase of the energy shot went to providing a meal ... i didn't like that marketing at all because till this day people think there is no profit involve in the SK energy drink and that's not true at all, its still a business ... with the headphones, 50 made it clear right away that, yes its a business venture, and this is what were giving back from every purchase ... I love that because instead of buying a competing product, I will buy these if i'm in the market of finding high performance headphones because of the initiative tied to it .(I will defenitely cop the in-ears if 50 comes out with them because i think the quality of sound is like none other).... remember, even to put you 6 feet under money is needed and profit is involved ... i'm glad to see somebody making a contribution in their business ventures instead of not doing so ...... Let's not expect him to just empty his bank account and give all his money away, he worked way too hard and nobody will just give all their money away, in the world we live in, the more money you have doesn't mean the more wealth you have, in my opinion, I see it as the more peace of mind some 1 has ( not stressing over the burden of having to pay just to live ) ..
Comment by teresa brow on December 7, 2011 at 11:53pm
Well, send me a pair for Christmas. Thanks in advance.lol
Comment by am4eva on December 7, 2011 at 3:47pm
@jay truth suck d*** coz u a broke a** mother f*****
Comment by ice man on December 7, 2011 at 11:57am
coping 1 4 xmas
Comment by Jay Truth on December 7, 2011 at 11:20am
Dr. Dre beats look better, sound better, and feel better. You can even detach the red cord on beats and put in a BluBridge. Fifty is just copying an idea from someone who gave him shine and attaching a couple cheap marketing gimmicks to it. Even Beats are overpriced, you guys are cray for buying all these headphones when your family probablly needs 250 meals LOL
Comment by Jaquan on December 7, 2011 at 10:44am
50's headphones are better than Doctor Dre's in my opinion. You can find good deals on these headphones at http://www.todaystechdeals.com.
Comment by Jaquan on December 7, 2011 at 10:43am
50's headphones are better than Doctor Dre's in my opinion. You can find good deals on these headphones at todaystechdeals
Comment by Anco on December 7, 2011 at 10:14am
Curtis Jackson inspires me to achieve the most in life.
Comment by Universal on December 7, 2011 at 8:21am
I love how there is a charitable aspect attached to all his new businesses.

Im getting the headphones for Christmas! Keep doing your thing 50!

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