50 Cent's Street King initiative was just the first step as he continues to look for ways to help those less fortunate. With SK, the business mogul/rapper/actor teamed with the United Nations World Food Programme (WFP) to help provide meals to one billion people in underdeveloped countries.
At the launch of his SMS By 50 headphone line Monday (December 5) at NYC's James Hotel, Fif announced a similar philanthropic component is tied to the headphones. This time he has partnered with Feeding America, a non-profit organization that feeds families in need throughout the United States.
"I’m trying to create a template that’ll become a standard," 50 told Rolling Stone. "A lot of the problems that Americans have, there’s no money to solve them. If we’re having stimulus package for them, [points to New York skyline], who’s there to help families? According to World Bank numbers, 1 percent of revenue from big business would solve all extreme poverty. Imagine if every bottle of Ciroc provided meals? If I’m able to influence my peers – because we have a lot of influence, we’re out in the public eye – if you start seeing myself, and the Jay-Z’s and the Diddy’s doing these kinds of things with the big companies that they’re associated with, it would make a dent in the actual problems. So for every pair of headphones sold, 250 meals are being provided, for all domestic sales in-store and at smsby50.com."
Another big headline this week has been the signing of DJ Pauly D to G-Note Records. 50 told Rolling Stone he saw a unique opportunity with the "Jersey Shore" star.
"When Pauly came by to see me, they had options. They had several places that they were going, and people that were interested in doing a deal with him," explained 50. "Obviously, the momentum from Jersey Shore was spun off into him being the first one to have his own independent series. They’re moving places and DJing in front of bigger audiences, and getting ready to make moves internationally, where the DJ is the star, overseas. When I sat with him, I saw the opportunities we could have moving forward, with brand extension and packaging the music."
As far as what Pauly D brings to the table musically. The DJ will offer his own unique brand of sound according to 50.
"I call him 'the bridge.' He’s going to be something between what you would get from a DJ Khaled or a DJ Drama and what you would get from David Guetta."