50 Cent and SMS Audio Join Swan Racing as Sponsor [Details Inside]

(Statesville, North Carolina – February 4, 2014) - Swan Racing (www.swanracingteam.com), a leading professional stock-car racing team, announced today that it has partnered with SMS Audio (www.SMSAudio.com) for an exclusive agreement to be an associate sponsor on the team’s No. 26 and No. 30 Toyota Camrys during the 2014 and 2015 NASCAR Sprint Cup Series seasons. SMS Audio is an American consumer electronics manufacturer of headphones and audio products, founded by entertainer and entrepreneur Curtis “50 Cent” Jackson.

Swan Racing is very proud to partner with a growing worldwide brand like SMS Audio and to include an entrepreneur like 50 Cent as part of our team,” said team owner Brandon Davis. “The SMS Audio brand will be featured on both our cars and I know our fans are going to love the product.

50 Cent, who is a successful musical artist, entrepreneur, investor and actor serves as CEO of SMS Audio, which he founded in 2011. Created with the direct input from 50 Cent, SMS Audio has brought world-class audio products to consumers, delivering studio-mastered sound and unmatched durability and style.

Swan Racing and its up-and-coming drivers are the perfect match for SMS Audio,” said Jackson. “They are as passionate for the sport of racing as we are for our audio products, and we’re confident that the music-loving NASCAR fan base is going to enjoy our headphones – whether at track or at home.”

The partnership will include SMS Audio branding on both the No. 26 and No. 30 car, branding on the driver’s uniforms and Swan-branded SMS Audio headphones featuring drivers Cole Whitt and Parker Kligerman. In addition, 50 will be making appearances at races throughout the season, supporting the drivers and the partnership.

Delivering a professional, studio-quality music experience, the SMS Audio line includes the STREET by 50™ and SYNC by 50™ product families. The brand offers a full range of premium headphones, earbuds and accessories, and portion of each U.S. sale of SMS Audio products – in-store or online at www.SMSaudio.com – help provide meals to food-insecure families through Feeding America.

I am pumped up for this partnership to say the least, as I am a huge hip-hop fan, I am a huge 50 fan and I rely on headphones to get me in the right pre-race mindset,” said Parker Kligerman driver of the No. 30 Toyota Camry. “I have my headphones on anytime I am about to get on track. It’s a way for me to focus and get pumped up. This partnership is an honor.”

Our partnership with SMS Audio shows how Swan Racing is gaining more and more attention from top brands,” said Cole Whitt driver of the No. 26 Toyota Camry. “From a personal point of view I use headphones every day when I’m doing my workouts and video gaming, so I am definitely excited about my SMS Audio headphones and promoting them to our fans.”

The business relationship and sponsorship program between SMS Audio and Swan Racing was conceived and negotiated by Pegasus Marketing Group (www.pegasusmarketing.com) of Lake Forest, Illinois’ Ralph H. Hansen, President and CEO.

For more information about Swan Racing, its drivers and schedule of races, visit www.swanracingteam.com. Information about SMS Audio and its full product line can be found at www.smsaudio.com.

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Comment by PLAYBOYD on February 7, 2014 at 4:19am
Fif drop some exclusive headsets for game systems...next move...
Comment by Hope Marie Distant on February 6, 2014 at 5:19pm
Great Move!!
Comment by Huey on February 5, 2014 at 12:24am
This n!gga 50 doing everything except putting out quality music. "You getting money? I can't get none with ya then f*** ya." Remember that 50?
I respect you working hard & doing your best to sell those wack @ss headphones, but if you aint supplying quality music F*** You!
1hb6kfe6oickb Comment by 1hb6kfe6oickb on February 4, 2014 at 10:31pm
Wonder if this team will race at Pocono Raceway near my house in the Poconos. I always loved race car video games. I think I may have to check out a real race.
New book alert - The Triple Package: Why Groups Rise and Fall in America by Amy Chua came out today. This book proves a theory I've had 4ever. I think 50 has the Triple Package which leads to success. Will review book on 1 of my blogs as soon as I finish it.
1hb6kfe6oickb Comment by 1hb6kfe6oickb on February 4, 2014 at 10:17pm
I can't stop loving this guy. This is huge. NASCAR has a huge base - a lot of them Christian conservatives. Dude from the hood is breaking all types of barriers. This is all over sports news. Huge, meaningful move! I think 50 may really be the Street King!
Comment by EastHammondBeast219 on February 4, 2014 at 9:01pm
Today NASCAR, tomorrow Formula 1. SMS Audio on the rise.
Comment by SMP on February 4, 2014 at 7:24pm
Where's...the...music?
Comment by kelvin ledford on February 4, 2014 at 7:09pm
SMS audio the future.. Cop mine
Comment by PLAYBOYD on February 4, 2014 at 6:07pm
Sms takeover in motion
Comment by PLAYBOYD on February 4, 2014 at 6:06pm
Can you user any of the headphones on the ps4 get ya game up b******



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