
Echoing Soundz and the Hollywood Alliance produced the Official Hollywood 3X Album Release Party for Bay Area SuperStar E-40. The event also celebrated the success of his smash hit single "FUNCTION" off the 3-CD project "TheBlock Brochure: Welcome to the Soil 1, 2 & 3."
The exclusive star-studded event, featured a commemorative orange carpet, the same color as the studio the rap veteran has recorded in most of his musical career in addition to a deluxe photo booth station. The event was held at club TRU located in Hollywood.








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