VIBE April / May Cover Story: 50 Cent




50 CENT WOULD BE THE FIRST TO ADMIT THAT—AS THE LATE CHRISTOPHER WALLACE ONCE OBSERVED—THINGS DONE CHANGED. THE CONSUMMATE ANTAGONIST HAS DONE A LOT OF EVOLVING SINCE HE CAME OUT 12 YEARS AGO, RAPPING ABOUT THE ART OF LARCENY (“HOW TO ROB”). NOW HE’S GOT TO BRING HIS FANS ALONG WITH HIM. IN A COMFORTABLE SPACE, THE BUSINESSMAN TALKS GOD, GROWTH, GIRLS AND KEEPING IT GLOBAL

Story: Erik Parker II Photography: Armen Djerrahian

"THIS IS A TRAGEDY," SAYS 50 CENT, furiously thumbing his BlackBerry. Just a moment ago, the 36-year-old rap mogul was happily sharing a story about his new lap dog, the scruffy darkish-grey Schnauzer he named Oprah. “Sometimes she looks like a Yorkie because she needs a haircut,” 50 says, all suave and cleaned up in a dark blue YSL suit and handmade David Chu bespoke Italian wing tips.

Then came the news that ruined his day: ÜberTwitter, his favorite mobile tweeting application, has just been kicked off the social media platform. “Find out the guy’s name, we’ll make a deal or something,” he barks into a phone and shakes his head. “I hate regular Twitter.”


Download Uber50 now (free)


The street hustler turned mixtape rapper who survived nine gunshots in a botched 2000 murder attempt is now a serial tweeter with more than 4 million followers. And while he chuckles at his use of the word “tragedy” to describe his Twitter troubles, 50’s social networking game brings real world ramifications. He’s ruffled the feathers of arch enemies and alleged former exes in 140 characters or less. (To Ciara: “Yeah I tweet things that reflect my character b*tch. I have a sense of humor get one. lol that's why your 3 mill followers behind me.”) He recently fired off a tweet that some credited with sending a penny stock surging nearly 270% in one day.

Most pressing these days is his tweets about his new wireless headphone brand, Sleek By 50 Cent, and how they might affect his relationship with Dr. Dre and Jimmy Iovine. The same men who set him on the road to mega-stardom at Interscope Records also have a very successful competing headphone brand.

It’s clear to anyone who’s seen @50cent on their Twitter timeline, Curtis James Jackson III has not only expanded his brands and biggered his businesses, he’s broadened his own horizons. As a complement to his gun-slinging G-Unit label, he’s added G-Note records, which is designed to house artists with “less aggressive” content. He jumped it off with Hot Rod, a former G-Unit signee who’s hit upon a new Euro-club sound (“Dance With Me”) and R&B Soul artist Governor. For his next film, Things Fall Apart—produced by his production company, Cheetah Vision—he starved himself to portray a cancer-stricken high school football star. To Mr. Jackson, it’s all about growth. “What I get is, ‘I love the old 50,’” he says. “But you can’t expect the same person.” Besides, the new guy has some important tweets to send.




VIBE: After announcing that you would be selling your Sleek headphones, you tweeted that Dr. Dre was mad at you. Is he still mad?
I met with Jimmy Iovine and he’s not angry with me. He has [...]

Read the entire story On Vibe.com



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Tags: 50 Cent, April, Cover, May, Story, VIBE

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Comment by Arshaunna Morris on June 9, 2011 at 1:37am
wow 50cent you are hot, amaziing and super smart. Continue being yourself. I love you Mr. Curtis Jacksons. I wish I coould get a birthday shot out. Continue with many blessings.
Comment by Fritz Emmanuel on June 5, 2011 at 5:39pm
They knew how to dig into 50's personality to make the picture.Thisis50 meeeeeeeeeenn!
Comment by KINZY on May 18, 2011 at 1:20am
Fell! The baby how goes my best friend.
You know that I regret as you not to be has the house to make love with you in the room(chamber) of the boat.
The emotion had taken me. You know I have muri, baby forgives I of m ' for being taken as celà, I refused to believe my eyes, then I reddened. I have have a good laugh of the point I miss you and your eyes and your glance miss me, if only you had.
It was necessary not to wait two years, I know (club) but I made everything to see you in Quenns, you were prosset with Shaniqua Tompkins. After my return on the point I received your letter.
I am good Baltimore your princess kinzy Jackson on Google.




Bye Bye I loves you.
Comment by noszair jones on May 3, 2011 at 3:37pm
what am i to do if i have 1 dollar and im hungry or go buy a lottery ticket should i save it or take a chance on doubling it. im not hungry for food but for a few bucks
Comment by THE INVENTOR on April 29, 2011 at 10:55pm
Hey 50 have u thought of starting a rim line 1day? 50 if so i have some designs, ideas & inventions 4 a major rim line & im trying to do something with this. 50 this s*** is unlike what is out there now this s*** is off the hook no lie. 50 I also sewn my frist pair of jeans & they look real good im also trying to make something happen with this. 50 I can design my a** off. 50 I heard u got a dog or two maybe u can check this 1 part of my dog line. http://www.youtube.com/watch?v=VZkR6eKbVYU
Comment by Lyds on April 27, 2011 at 12:19pm
Im just lovin everything your doing!50,keep on doin your own thing....
Comment by D!ME ~Hate ON~ #Fuckdrdre on April 27, 2011 at 12:29am
Real men do "REAL" things. No more Boo Boo just the new you and I LOVE IT! Such an amazing man. Stay focused GOD BLESS!
Comment by V.I.P on April 23, 2011 at 4:36pm
50 THE MAN!!!
Comment by Ms Lady on April 23, 2011 at 11:50am
Love this man
Comment by Anika on April 23, 2011 at 10:55am
Oh, nice pics..I have to show you mine, soon..I.O>U! lol..nIQ!

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