HAPPY NEW YEAR! I hope you all enjoyed your time with family and friends. The "What It Look Like" video officially dropped jan 1st of 2012 and I am both excited and proud to show you all the hard work we put in to make it happen. Shot in California, directed by Ramses Perryman, produced by JS Productions and featuring Compton California's Mr 100 Ross this one does it big from Toronto to Compton . Thank you for your time and patience! BLESS UP AND ENJOY!
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"Yeah because Alchemist and Eminem is definitely the face of Hip-Hop????? Alchemist who was born rich with a wealthy dentist for a dad and Eminem who was accepted in the culture because of his Dr.Dre co-sign. This is infiltration of the culture."