This outlines the details of the plan to establish an entertainment company (Massive Musiq Entertainment) that will focus on the marketing, and promotion, of music recorded by Texas-based hip-hop/rap artist, " RudeBwoy". The company was founded by Rudebwoy. Massive Musiq Entertainmentwill adopt the business philosophy that, in order to achieve long term sustainable growth it will be more successful for the company,and the artist, to concentrate on building a viable and strategically focused marketing campaign. The campaign effort will be designed to gain additional exposure for the artist's music, build up a loyal fan base, and increase sales for recorded product and any related merchandise. This approach will provide the artist with the intimate and specialized focus of the label. In order for this company to succeed, a lot of sweat equity will be required. For many businesses this is quite difficult to swallow. However, for Massive Musiq Entertainment it helps that these realistic expectations have been established up front, and will not be an unwelcome future surprise. Massive Musiq Entertainment will establish itself as a premier regional label that will focus its efforts on artist marketing and development. This will be accomplished by the following methods: • work with producers and artists to create high quality music productions. • design and implement effectiveregional and national marketing campaigns that will rely heavily on social media networks, as well as established connections with key personnel in the industry. • create and produce material to appeal to different types of genres. • focus on producing music that will be fun to listen and dance to.