There are no rules about creativity. Which made constructing our list of the 100 Most Creative People in Business a tricky task. We looked for dazzling new thinkers, rising stars, and boldface names who couldn't be ignored. We avoided people we've profiled in the recent past. We emphasized those whose creativity addresses a larger issue -- from the future of our energy infrastructure to the evolution of philanthropy to next-generation media. So read…  

Most blockbuster movies are released in conjunction with a fast food chain or crappy merchandising deal, but 'X-Men Origins : Wolverine' goes one better with the release of a Nike duo-pack to coincide with the launch of the film. The lead character, Wolverine takes the cake with the Big Nike silhouette while his arch-enemy Sabretooth gets the more subdued AM95. The Big Nike takes direct inspiration from Wolverine's uniform colours - red, blue and…  

- Live Mechanics, the name broken down basically means taking the fact we are "aLive" and using our God given physical & intellectual "Mechanics" to impose our talents on the world. In conjunction Live Mechanics is also the Triple P Philosophy (Passion, Pain, Progress). *You have to have 'Passion' for what you believe in.

*You will experience 'Pain' for what you believe in while trying to reach your…  

-Being the in charge of marketing/ product placement what is your basic objectives? My basic objectives are to grow the brand through product placement recognition and create strategic marketing partnerships with celebrities and tastemakers.

What is your marketing strategy? Well, I can’t give away the secrets of success…! But I can say that New Era is one of the few companies that has…  

BOOOOOOOOOOOOOOOOOOOOOOMA YE

When I moved to New York and I first saw a family picture of folks fully decked in Louis Vuitton Monogram gear, it took the enlightenment of a friend to “explain” the fakes and their existence in certain part of the city. With this spirit Solefood Shop created the Canal street AF1. There’s something kinda humorous about them. Of course we wonder if anyone will get sued…via…