Develop and maintain corporate blogs.
Research and write articles in a
conversational style, which engages
readers. Interface with key departments
(executive, marketing, customer service,
IT etc.) to insure blog content captures
readers' interest, while promoting company
message. Use appropriate tools to provide
management with metric reports. Use on-line
and off-line social networking techniques
for collaboration with people inside and
outside the organization. Maintain quality
assurance, by open information exchange with
customer service and marketing departments.
Promote company objectives with each blog article.