Video After The Jump
50 Cent is in Las Vegas attending the Consumer Electronics Show for the fourth year in a row. Sonic Electronics sat down with the G-Unit mogul to discuss SMS Audio now being in competition with Beats By Dre, Carmelo Anthony and Timbaland becoming investor partners in the company, 50's forthcoming Street King Immortal album and his Animal Ambition project.
"I'm gonna put Animal Ambition out in the first quarter. And it will lead up to [Street King Immortal]," 50 said. "With Animal Ambition the project is about prosperity. I got an interesting way of writing. Because I wrote it from a distorted vision or viewpoint. When Biggie said 'Damn, n*ggas wanna stick me for my paper.' That's about when you get something, the effects of others responding to you doing better. The jealousy is connected to it. There's so many ways to write it, that the album has all those facets to it. The overall theme is ambition and prosperity."