Iconic in stature and in essence, Cordozar Calvin Broadus, Jr. has carved out a permanent place in musical history. Undeniably, the rapper, producer, actor, entrepreneur, coach, husband and father affectionately called Snoop Dogg, has performed the most unique balancing act that hip hop has ever witnessed. Never short on vision, drive or ambition, the C-walking, sharp talking wordsworth has managed to redefine and reinvent himself over the course of his fifteen year career, each time revealing a distinctive cache from the depths within. His rhythmic cadences are classic in nature and his demeanor is as laid back and effortless as the brand extensions he has created for himself.
With his eighth installment Tha Blue Carpet Treatment on Doggystyle/Geffen, the ultimate boss player is prepared to retain his thrown as the King of the West Coast. Instead of rolling out the red carpet, in true Snoop fashion, the royal blue is only befitting of this king. Reconnecting with the man that put him in the game, production wizard Dr. Dre, Snoop’s laser like focus is as sharp as the needle that Dre drops on the record and his execution can only reflect the exemplary standard they have set on their timeless collaborations throughout the years.

Since the 2004 release of R&G (Rhythm & Gangsta): The Masterpiece the Doggfather has stepped his own game up and reached a proverbial turning point in his career. Personally, he orchestrated the Protect the West Conference, a closed door, invitation only event amongst west coast rappers and executives including B-Real, Tha Alkaholiks, Ice Cube and Suge Knight to name a few. Mediated by Snoop and comedian Steve Harvey along with the assistance of the Nation of Islam, the unification and economic progression based initiative spawned a dialogue that had never been sparked within the separated rhyme community. With an agenda to keep the peace with each other and create opportunities for advancement within the west coast community, the Conference quietly allowed artists to share, dialogue and build.