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IS 50 CENT PLAYED OUT IN THE HOOD???
August 29, 2008. If this report is true, rapper 50 Cent has a lot more to be worried about than some mixtape beef. MediaTakeOut.com has learned that Hollywood insiders feel that rapper 50 Cent is losing his appeal in the urban market.
According to the website Woooha.com, 50 Cent's new movie Righteous Kill -which also stars actors Robert DeNiro and Al Pacino - is trying their best to distance themselves from the platinum selling artist. Why?? Not because of his criminal past .... But because the filmmakers reportedly no longer believe that 50 is appealing to the urban market.
Here's the website's report:
The real reason the studio cut Curtis out of the campaign is because their research and exit poll information showed that 50 actually was not the urban or young demographic box office draw they were hoping for.
50 basically can’t draw in the core demographic that used to buy his albums by the millions. The box office let down of Get Rich or Die Tryin’ should have been a hint of things to come.
It’s no secret in the music world that 50 Cent has lost some mainstream appeal, but in the film world you don’t necessarily need multi-platinum albums to have a successful film career (Common, Mos Def, etc.) you just need to appeal to the urban demo. 50 clearly is losing that appeal.
This is AWFUL news for 50 if its true. Think about it ... his entire BRAND might be at stake ...
According to the website Woooha.com, 50 Cent's new movie Righteous Kill -which also stars actors Robert DeNiro and Al Pacino - is trying their best to distance themselves from the platinum selling artist. Why?? Not because of his criminal past .... But because the filmmakers reportedly no longer believe that 50 is appealing to the urban market.
Here's the website's report:
The real reason the studio cut Curtis out of the campaign is because their research and exit poll information showed that 50 actually was not the urban or young demographic box office draw they were hoping for.
50 basically can’t draw in the core demographic that used to buy his albums by the millions. The box office let down of Get Rich or Die Tryin’ should have been a hint of things to come.
It’s no secret in the music world that 50 Cent has lost some mainstream appeal, but in the film world you don’t necessarily need multi-platinum albums to have a successful film career (Common, Mos Def, etc.) you just need to appeal to the urban demo. 50 clearly is losing that appeal.
This is AWFUL news for 50 if its true. Think about it ... his entire BRAND might be at stake ...
Views: 3
Replies to This Discussion
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Permalink Reply by Broken-English B&E on -
First it's from meadia take out. They also said fif beat up on of his co stars on that movie set.
Now I want yall n**** to be real. Who the f*** else do you see in that trailer, but pacino an dinero. Who else name do you hear in the trailer. There alot of big names in the movie.
Niigaz talk about fif, as much as they do jay-z, an puffy. These n**** are the three money making niggaz, an you rarly hear comint on that music career. Cuz there's more going on with them then just music.
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Permalink Reply by Ray on
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Stop hating on 50! Yall know he the best rapper in the world! 50 Cent is still the hardest out period. He sold millions stop hatin. Get rich was the s***. the massacre was the s***. Curtis still sold 1.3 thats still better that ever body else. 700,00 the first week. 50 the hardest stop hatin. cant nobody seehim.
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Permalink Reply by G Unit Kimmie ♬ @GUnitKimmie on -
fif was in the orignal movie trailer that i posted mos ago on here..
imma go find it and post it ...
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Permalink Reply by G Unit Kimmie ♬ @GUnitKimmie on
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i know that when it comes to tv things sometimes are different..
and sometimes they cut parts out too .. .
to make things fit in the allotted time ..
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Permalink Reply by David Owens on
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The Business Of Hip-Hop
The 50 Cent Machine
Zack O'Malley Greenburg 08.18.08, 6:00 AM ET
Hip-Hop's Cash Kings 2008
The 50 Cent Machine
From Kotex To Crunk
Q&A: Jermaine Dupri On The Future Of Music
Hip-Hop Homes For Sale
The Beatz Goes On
In Pictures:
Hip-Hop's 20 Biggest Earners, 2008
Inside The 50 Cent Machine
Hip-Hop Homes For Sale
Video:
50 Cent: Future Billionaire
Bringing Back Hip Hop's Glory
Dugg on Forbes.com
Billionaires: The Next Generation - Forbes.com
Cornell Researcher Prints a Robot
Spin Is In - Forbes.com
Forbes.com: Funding Startups is So Last Year
Visit The Forbes.com Digg Channel
When it comes to records, 50 Cent knows what it takes to go platinum. But in a mine shaft thousands of feet below the surface of South Africa, he's got metal, not vinyl, on his mind.
Last May, 50 paid a visit to billionaire mining baron Patrice Motsepe in South Africa. Flanked by select members of their respective entourages, the unlikely duo descended into a subterranean trove of platinum, palladium and iridium, growing like moss on the earth's warm innards. A spectacular backdrop for a bling-drenched music video, to be sure.
But 50 was there for other business: to forge a joint venture with Motsepe that could soon bring him an equity stake in the mine--and 50 Cent-branded platinum to the world.
"Things that people wouldn't actually expect me to be involved in," 50 muses a few weeks later, reminiscing on his trip. "I've got a diverse portfolio."
In Pictures: Inside The 50 Cent Machine
Here, in the comfort of a midtown Manhattan office, just miles from the Queens, N.Y., streets where 50 once dealt cocaine, the glowering rapper whose lyrics are often punctuated with gunshots is nowhere to be found. In his place is Curtis Jackson, businessman. Less gangster, more Gordon Gekko, he ticks through the contents of his portfolio: stocks, bonds, real estate, investment pools, all carefully monitored by brokers at Goldman Sachs (nyse: GS - news - people ) and Morgan Stanley (nyse: MS - news - people ).
Over the past 12 months, 50 has added $150 million to his substantial coffers. He hawks clothing, sneakers, videogames, movies, ringtones and flavored water. His earnings were nearly twice as much as last year's hip-hop cash king, Shawn "Jay-Z" Carter, and over four times the sum garnered by Sean "Diddy" Combs, who ranked third for the second year in a row. After topping Forbes' inaugural Cash Kings list, the trio released a modified version of 50's "I Get Money" called "The Forbes 1-2-3 Remix."
Diversification is crucial for rappers. Record sales are declining, new media are playing havoc with the music industry, and it seems unlikely that hip-hop acts will ever lure stadiums of deep-pocketed baby boomers with the ease exhibited by geriatric rockers such as the Rolling Stones and the Police.
Perhaps as a hedge, Jay-Z signed a 10-year, $150 million deal with concert promoter Live Nation (nyse: LYV - news - people ) in April. Kanye West headlined the traditionally rock-focused music festival Lollapalooza in Chicago earlier this month. 50 is looking to secure his own long-term relevance with deals like the one currently in the works with Motsepe.
"The financials of the music business have changed to the point that we have to find ways to make money in other places," says Barry Williams, 50's circumspect brand manager. "I didn't think six years ago when we started trying to sell music that we'd be selling VitaminWater and shoes and clothes. Now we're moving into other directions, and four or five years from now, it's exciting to think about us looking at natural resources and raw materials and other businesses."
50's first mega-deal was completed a year ago. He snagged $100 million when Coca-Cola (nyse: KO - news - people ) bought Glacéau, VitaminWater's parent company, for $4.1 billion. The rapper had received a stake in Glacéau as compensation for peddling the "Formula 50" VitaminWater flavor. He'd continued to add to his holdings as the years went on. Although observers praised 50's financial foresight as soon as the deal was announced, he was far from satisfied.
"People were talking about how much money I made, but I was focused on the fact that $4.1 billion was made," says 50. "I think I can do a bigger deal in the future."
Looking one step ahead of the business has always one of 50's trademark traits. He grew up rough in Jamaica, Queens, in the midst of the 1980s crack epidemic. His mother, a drug dealer, was murdered when he was 8; soon after, he began running cocaine for his uncles. He realized he could make more money by charging a markup in the neighborhood of 25%. This precocious business sense earned him plenty of dollars--and three arrests--by age 19. He avoided jail time by agreeing to attend a six-month, military-style boot camp in upstate New York.
Returning to Queens, the fledgling rapper scored a $65,000 deal with Columbia Records. But in 2000 his past caught up with him. Days before his first album, Power of the Dollar, was set to hit stores, 50 was shot nine times and left for dead in front of his grandmother's house. Columbia dropped him, and the record was never released, though it has since been heavily bootlegged. Undeterred, he returned to the studio as soon as he recovered from his wounds. He started churning out "mix tapes," which are informally circulated at parties, and soon he had become an underground rap sensation.
The tapes earned him a following--and a big break. In 2002 star rapper Marshall "Eminem" Mathers heard his driver playing one of 50's songs. Eminem was so impressed with the music that he invited 50 to Los Angeles to meet with him and producer Andre "Dr. Dre" Young. Within days, they signed 50 to a million-dollar deal for five albums.
But from the start, 50's career was more about business than music. He spent his first $300,000 registering the "50 Cent" and "G-Unit" trademarks; in 2003 he brought on veteran talent manager Chris Lighty to head up his business entourage. Today, Lighty is part of an informal board of directors for brand 50 Cent. The team helps 50 sort through endorsement offers, brainstorm new ideas and operate his businesses.
At the top of that pyramid is 50 himself. Ask any of his associates what sets him apart, and they'll all tell you it's his fiendish work ethic. In a recent 24-hour span, he started by filming scenes for Streets of Blood from 7 p.m. to 7 a.m. (He will star in the flick, due out next year, alongside Val Kilmer and Sharon Stone.) He then went straight to the mobile recording studio he keeps on set and worked on his new album for four to five hours. After snagging a few hours of sleep, he went right back to the studio.
"I don't think he'll ever stop working," says Laurie Dobbins, chief operating officer of Lighty's company, Violator Management. "He's got the work ethic of a robot. I think he works 24 hours a day."
50 will always be a performer. While he spent the daytime hours of his Africa tour kibitzing with the likes of Motsepe and Nelson Mandela, nights brought concerts--and crowds upwards of 100,000. He watched as his music broke the language barriers between scores of local dialects. He says the rush he gets from performing is the reason he doesn't need drugs. But don't be confused about where his priorities lie.
"Closing a deal," he says, "is a bigger deal."
In Pictures: Inside The 50 Cent Machine
Musical Merger: Beyonce & Jay Z
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Permalink Reply by G Unit Kimmie ♬ @GUnitKimmie on
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Permalink Reply by Young Hot Ricardo on -
dammnn...
thats not goood for us the fans and gunit
hope he comes out alot in the video or else
i dont know what to say comes from a person that is a real fan loyal since like 11 yrs old and now im 17
hope things get better
but anyways 50 is bigger than other ppl so whocares he made his money already
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Permalink Reply by M.K.J... on -
WHAT U THINK???
http://www.mediatakeout.com/26247/report_hollywood_big_wigs_reporte...
HE DONT CARE ANYWAY PLUS THAT DENIRO AND PACINO S*** IS B.S
ANYWAY IM STILL A FAN OF HIM THESE DAYS AND HE APPEALS TO ME ;)
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Permalink Reply by M.K.J... on
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OF COURSE HIS CAREER NOT WHAT IS WAS IN 03-05 IT HAPPENS TO ALOT OF CELEBRITIES NOT JUST HIM...
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Permalink Reply by G Unit Kimmie ♬ @GUnitKimmie on
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here's the one i had originally posted here on thisis50.com
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He dont listen to none of that b*******!!!I like this kid alot!
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R.I.P to witney Houston, its sad to her go so young.About boby brown it was only right for him to pay respet to is ex wife but am sure they blame boby for what happen to witney, because he fuckup her life by introducing her to drugs but at the same…
BOOMSHA the Highschool Dropout commented on ChasinDatPaper's blog post 'Bobby Brown Leaves Whitney Houston Funeral Early After Dispute Over Seating, Issues Statement. Al Sharpton Says The Singer Showed Nothing But Love For Whitney & Should Be Left Alone [Video]'
This is just what I expected when I heard Bobby walked out because of seat f***'n TOP FLIGHT niggas wasnt f****** with him thats wack!
dat azz left a comment for Andrizzy's World
sup sexy
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